RevenueWize - The Wize way to cost effectively increase Amazon Advertising revenue!
Use Cases and Deployment Scope
I have been using RevenueWize to monitor and improve my Amazon advertising activities for the past two years. While I use an Amazon agency to manage the day-to-day advertising, RevenueWize has been a great tool to monitor performance and highlight opportunities to improve effectiveness through campaign comparison, keyword bid efficiencies, or bid prioritizations. This has enabled me to challenge my agency to improve performance and deliver an improved ROAS.
Pros
- Monitor Keyword performance
- Track results
- Recommend improvements
Cons
- Increase the time period for review from current 30 day Max
- Use Amazon Marketing cloud to include DSP and other platform data
Most Important Features
- Keyword split to "without Sales", "Below Target ACOS" and "Above Target ACOS"
- Campaign Placements analysis
- Specific keyword performance monitoring over time
Return on Investment
- Improved ACOS but not able to supply numbers
Alternatives Considered
Helium 10
Other Software Used
Helium 10, Amazon Advertising Sponsored Products, Facebook Business Manager (formerly Pages Manager)
