Name: Revotas
Author: Revotas

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Web and Video Conferencing

Customer Support

Augmented Reality Development

Batch Management Software

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Digital Rights Management (DRM)

Document Management

Dropshipping

Electronic Signature

Operational Analytics

Enterprise

Accounting

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

Payroll

Recruitment Agency

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printing

AI Governance

Application Lifecycle Management (ALM)

Cloud Storage

Consulting and Advisory Services

Content Delivery Networks (CDN)

Data Fabric

Data Recovery Service

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Managed File Transfer (MFT)

Network Performance Monitoring

Office Migration and Repair

Robotic Process Automation (RPA)

System Monitoring

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Blogging

Competitive Intelligence

Content Management

Email Marketing

Local Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Web Analytics

Wholesale Marketplace

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Access Security Brokers

User and Entity Behavior Analytics (UEBA)

Security

Architecture

Camp Management

Chargeback Management

Dental

Digital Forensics

Nonprofit CRM

Plagiarism Checker

Vertical-Specific

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Revotas is an AI-based marketing platform that, according to the vendor, aims to help businesses personalize their marketing efforts and potentially boost sales. The platform offers a range of tools and features that allow businesses of various sizes, from small startups to large enterprises, to analyze customer behavior and deliver personalized content across multiple online marketing channels. The vendor claims that Revotas can be beneficial to marketing professionals, e-commerce companies, retail businesses, finance and insurance companies, as well as the travel and hospitality industry.

## Key Features

**Orchestration Marketing Platform**: According to the vendor, Revotas provides the capability to run campaigns across multiple channels, collect data to personalize messages, segment customers based on behavior, and create a customer-centric approach with personalized experiences.

**AI Based Products**: The vendor states that Revotas utilizes AI to offer personalized search recommendations, display social proof, showcase the latest Instagram feeds, target users based on local weather conditions, and deliver personalized, targeted messages through web push notifications.

**E-mail Marketing Automation**: Revotas claims to automate email journeys, create personalized messages, leverage advanced segmentation, and provide powerful analytics and reporting to track email performance.

**Marketing Automation**: The vendor claims that Revotas enables businesses to manage all digital marketing communications from one platform, drive better results with personalized customer experiences, create micro-segments based on demographics and behavior, and automate customer journeys for timely and relevant messages.

**Web Push**: According to the vendor, Revotas allows businesses to deliver personalized, targeted messages directly to desktop and mobile browsers, segment push notifications, increase engagement with product recommendations, and track the performance of web push notifications with analytics and insights.

**Smart Widget**: Revotas offers a smart widget feature that, according to the vendor, can boost revenue with increased subscriber acquisition rates, nurture identified customers through the path to purchase, enhance acquisition strategy with page-level targeting and personalization, and provide analytics and insights to track the performance of smart widgets.

**Recommendation**: Revotas claims to provide personalized product recommendations across all key channels, enabling businesses to reach customers at every stage of the buying cycle and potentially increase revenue and conversion rates with AI-driven recommendations based on user demographics and activity.

**Reco-Minder: Recommends what’s on your mind**: According to the vendor, Reco-Minder is a widget that helps users discover products they are interested in and makes personalized product suggestions based on their preferences. The vendor claims that Reco-Minder can shorten the customer journey, increase loyalty, and improve the user experience by offering personalized product recommendations.

**WhatsApp Widget**: Revotas offers a WhatsApp Widget feature that, according to the vendor, allows users to easily reach the business with a single button, providing easy access to detailed product information and potentially increasing the motivation to buy. The vendor claims that the WhatsApp Widget can increase user loyalty by offering easy access to customer service and improving the user experience.

**InstaStory**: Revotas provides an InstaStory widget that, according to the vendor, displays the latest Instagram feeds on the website, providing real-time updates on the brand's Instagram activity without affecting the page load speed. The vendor claims that InstaStory can improve the user experience by showcasing the brand's authenticity and user interest in its products.

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ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

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70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Revotas

Overview

What is Revotas?