Name: Roku Ad Manager
Rating: 8 (1 reviews)
Author: Roku, Inc.

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Automation Testing

Cross-Browser Testing

Performance Testing

Development

Business Intelligence (BI)

Collaboration

Document Management

Emissions Management

Online Notary

Quality Management

Traceability

Enterprise

Accounting

Crypto Tax

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Blockchain-as-a-Service (BaaS)

Bug Bounty

Business Rules Management

Cloud Migration

Cloud Storage

Configuration Management

Fraud Detection

Integration Platform as a Service (iPaaS)

Load Balancing

Machine Identity Management

Managed DNS

Migration

Mobile Application Performance Monitoring  (APM)

Network Diagnostics

Network Performance Monitoring

Privileged Access Management

Requirements Management

Software Components

Value Stream Management

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Management

Email Marketing

Marketing Automation

Mobile Advertising

Predictive Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales Consulting

Sales Dialer

Sales Enablement

Sales

Virtualization Security

Security

Animal Shelter

Banking

Dealer Management

Digital Forensics

Jail Management

Physical Therapy

Plagiarism Checker

Restaurant Management

eDiscovery

Vertical-Specific

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Roku Ad Manager is presented as a simple and cost-effective way to manage advertising campaigns and increase viewership. With over 14,000 channels on the Roku platform ranging from local news to fitness to fishing, the vendor states 54% of Roku streamers don’t know what to watch next, and so Roku Ad Manager helps run campaigns to ensure audiences chooses the advertiser's content.

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

Platform Base Package

Springbot

Roku Ad Manager

Ad serving describes the technology and service that places advertisements on web sites.

Roku, Inc.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Ad Serving & Retargeting Platforms

Roku Ad Manager

Overview

What is Roku Ad Manager?