Roq.ad

What is Roq.ad?

Roq.ad offers GDPR compliant identity resolution and data onboarding. Roq.ad’s products are used by leading brand and performance advertisers, global media agencies and their local divisions in key geographies, publishers, ad networks, affiliate networks, DSPs, DMPs, and Brands.

Roq.ad is an innovator in anonymizing user identity and eliminating PII data leakage. Roq.ad was an early adopter of the Transparency Consent Framework (TCF). Road.ad designs embrace all of the privacy frameworks of the world — the EU’s GDPR, California’s CCPA, and Brazil’s LGPD. We believe in providing actionable insights for our partners, not in invading users’ privacy. Brands, DSPs, and SSPs can use Roq.ad to continue to do retargeting, attribution, and frequency capping in the cookieless future.

Roq.ad's technology creates an accurate and up to date accountablility of (almost) all digital devices used in a specific country. Linking all these devices correctly to individuals and households creates a rich identity graphic powering the open Internet. Roq.ad originally had two product lines. In 2018, the company split into two separate entities and sold the larger, lower margin, part of our business to our largest customer. Roq.ad started the enterprise SaaS business in 2017 Germany, expanded to Europe in 2018 and launched in the US in 2020.