RTB House

RTB House is a performance Demand-Side platform for brands and agencies that buy and manage programmatic advertising. The platform uses first-party data signals and proprietary deep-learning models to support campaigns for customer acquisition, conversion, engagement, demand generation, and retargeting across web and app environments.

RTB House also supports Ad Serving & Retargeting through behavior-based audience targeting and dynamic product advertising.

Key Capabilities

• First-party advertising: Uses advertiser first-party signals to identify audience and purchase-behavior patterns for campaign targeting.
• Programmatic campaign management: Supports advertising campaigns across multiple stages of the purchase journey, including acquisition, conversion, engagement, and demand generation.
• Retargeting: Delivers product recommendations and advertising to relevant audiences based on prior behavior and campaign signals.
• Creative automation: Generates shoppable display and product-focused creative for supported campaigns.
• Campaign analysis: Provides campaign insights on customer acquisition, media performance, creative performance, and conversion activity.
• Self-service advertising: RTB House launched rtb.com in 2026 for small and medium-sized e-commerce brands and agencies. The platform supports automated creative generation, campaign setup, and measurement without minimum-budget requirements.

Audience & Use Cases

• Audience: Brands, e-commerce organizations, marketing teams, and advertising agencies.
• Use cases: Programmatic media buying, customer acquisition, retargeting, dynamic product advertising, conversion campaigns, and demand-generation campaigns.

Technical Specifications

• Platform type: Demand-side platform (DSP).
• Campaign environments: Web and mobile applications.
• Data approach: The vendor states that RTB House uses advertiser first-party signals and does not pool or sell proprietary client data.
• Self-service offering: rtb.com is intended for smaller advertisers and agencies.