Salesfloor

Salesfloor is a retail customer engagement platform that brings together clienteling, virtual shopping, and AI-assisted selling. Founded in 2013 and headquartered in Montreal, Canada. Salesfloor empowers associates to deliver personalized, omnichannel shopping experiences that drive measurable increases in sales, loyalty, and customer lifetime value.

Virtual Shopping & Live Selling

Salesfloor connects online shoppers with knowledgeable store associates in real time through live chat, video consultations, SMS, email, and social media. Each associate can create a shoppable online Storefront™ to showcase curated product selections and personalized lookbooks, effectively turning every store employee into a digital seller and community influencer. Customers can also book virtual or in-store appointments using geo-location to find specialists in their area. This approach bridges the gap between e-commerce convenience and the personalized service traditionally found only in physical retail.

Clienteling & Customer Profiling

At the core of Salesfloor's platform is a clienteling engine that gives associates access to rich customer profiles — including purchase history, brand preferences, average basket size, past interactions, and shopping behaviors. Retailers can use this data to run targeted outreach campaigns, send personalized product recommendations, and automate follow-up tasks. Associates can personalize messages on a one-to-one basis or leverage pre-set templates for VIP customers and promotional events, with all conversations logged at the company level for quality control and continuity across stores.

AI-Assisted Selling & Sales Automation

Salesfloor integrates AI-powered tools to help associates work more efficiently at scale. Automated task assignment prompts associates to reach out to specific customers with customized messaging based on behavioral triggers, while data-driven recommendations help surface the right products at the right time. The platform's reporting and attribution capabilities track sales across channels: linking online purchases and in-store transactions back to the associate interaction that influenced them — giving retailers full visibility into the ROI of their associate-driven selling efforts.

Omnichannel Sales Attribution

One of Salesfloor's key differentiators is its cross-channel attribution model. Online sales are tracked from the shopper's browser and attributed to the last associate interaction within a defined window. In-store purchases are similarly linked to recent digital outreach. This gives retailers accurate, associate-level performance data and enables commission structures that reward omnichannel selling — motivating associates to engage customers regardless of where the final transaction takes place.

Who Uses Salesfloor

Salesfloor states they currently serve over 50,000 associates at some of the world's largest retailers, including Macy's, Saks Fifth Avenue, Best Buy, Bloomingdale's, Ben Bridge, Fabletics, and Shoppers Drug Mart. They further state that their platform is most widely adopted across apparel, beauty, jewelry, and home furnishing verticals — categories where personalized service and product expertise have the greatest impact on purchase decisions. Retailers using Salesfloor report higher online conversion rates, increased average order values, and lower return rates.

Platform & Integration

Salesfloor is available as a cloud-based SaaS platform with native mobile apps for iOS and Android, making it accessible to associates on the sales floor and on the go. The platform is compatible with major POS systems and supports data transfer across branches and store locations. Salesfloor's reporting suite provides historical performance data, customer engagement metrics, and campaign analytics to help retail leaders optimize their clienteling and virtual selling strategies. It is also available as a headless solution that can be connected to any technology stack retailers may already be using.