Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Help Authoring

JavaScript Frameworks

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Org Chart

Enterprise

Accounting

Payment Gateway

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Onboarding

HR Management

Job Board

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Cybersecurity Consulting

Data Center Outsourcing (Europe)

Data Quality

Data Virtualization

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

Hadoop-Related

IT Infrastructure Monitoring

IT Operations Analytics

Identity Management

Industrial IoT

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Secure Email Gateway

Software Defined Networking (SDN)

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Content Management

Direct Mail Automation

Email Marketing

Graphics

Marketing Automation

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Marketing

Project Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Lead Generation Services

Sales Intelligence

Sales

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Estate Planning

Legal Research

Mental Health

Pharmacy

Public Sector Software

Public Transportation

Telemedicine

Trucking Software

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Accurate Analytics: Users have praised SAS Marketing Optimization for its highly accurate analytical capabilities that enable the creation of retention, cross-sell, up-sell and response models. Many reviewers have found these features useful in making customized campaigns according to customer's needs.

User-Friendly Interface: Several reviewers have expressed appreciation for the user-friendly interface of SAS Marketing Optimization. The drag and drop feature makes it easy and quick to create customized campaigns. According to users, the platform is very easy and straightforward compared to other optimization platforms.

Effective Data Management: SAS Marketing Optimization has been commended by many users for its effectiveness in data management. It can pick out the right audience to send business campaigns, which helps optimize data size and cost while reaching the right people. Additionally, it can hold and analyze data in a smart way with advanced analysis tools that improve campaigns' accuracy and predict sales to optimize online marketing strategy.

User Interface: Not very user-friendly
Some reviewers have mentioned that the SAS Marketing Optimization software has a non-user friendly interface. The software requires structured knowledge and training to campaign the results, making it difficult for new users to navigate.

Server Maintenance Cost: Expensive
According to some reviews, server maintenance cost is quite high in order to keep track of and secure data on SAS Marketing Optimization. This can be a concern for customers who are looking for cost-effective solutions.

Graphical Representation: Poor quality, limited extensions 
Several reviewers have noted poor graphical representation and limited support from extensions which makes integration with other tools difficult.

SAS Marketing Optimization is a marketing automation software with analytic capabilities, drag-and-drop customization, and a real-time decision-making engine. 

Positive experiences from users include the user-friendly interface, which makes it easy for anyone to use, even those without strong technical skills. It also helps to save time when dealing with large quantities of data. Customers have also found it helpful in increasing ROI of campaigns and optimizing data size and cost. Additionally, customers appreciate its ability to filter exact audiences for business requirements as well as its graphical representation. The largest benefits customers receive from using the product are the consolidation of company goals and the optimization of marketing strategies to maximize profits.

However, some users have reported some drawbacks. For example, one customer reported that the system was less flexible and supported on Unix operating systems. Another reported that they felt the reports were complicated, while a different reviewer stated that integrations were difficult.


SAS Marketing Optimization provides a powerful and easy-to-use solution for dealing with large amounts of client data. Customers have found it to be user-friendly, easy to use, and helpful in increasing ROI of campaigns. It also has the ability to filter exact audiences for business requirements and optimize data size and cost. Overall, customers are satisfied with its performance.

The primary benefit of this software is that it can help companies consolidate their company goals, maximize profits, optimize marketing strategies, and organize and analyze data intelligently. Additionally, customer support is excellent, and the program is very stable.

However, this software also has some limitations, which include a lack of quality support for Unix operating systems as well as some complicated reports that are still being implemented. Furthermore, graphical representation could be improved for better understanding or customer experience. Lastly, it requires IT support during implementation and optimization techniques to ensure success.

• User friendly: Customers have found the product to be intuitive and easy to use.
• Excellent customer service: The program offers excellent customer support that is available around the clock to help with any questions or issues. 
• Organizes & analyzes data: It organizes and analyzes data in a smart way and can help consolidate company goals and optimize marketing strategies to maximize profits. 
• Cloud version: It also has a cloud version, which allows customers to access their data from anywhere in the world without having to worry about storage or compatibility issues.

• Poor support for Unix systems: Customers have noted that while the program is stable, there is a lack of quality support for Unix operating system users. 
• Complicated reports: Some customers have found it difficult to implement complicated reports. 
• Graphical representation could be improved: Some have suggested that its graphical representation could be improved for better understanding. 

SAS 360 Discover provides a customer experience data model that can be integrated with any first-, second- or third-party data asset that a brand owns. By con­necting data sources, SAS provides a hybrid marketing view of the customer in the cloud or on-site to support reporting, analytics, modeling, campaign management, next-best actions, segmentation, attribution and personalization.

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SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 45,000 organizations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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SAS 360 Discover
Formerly SAS Marketing Optimization

Overview

What is SAS 360 Discover?