Name: Reimagine Marketing with SAS Customer Intelligence 360
Uploaded: 2020-11-11T19:00:09.000Z
Duration: 2 min 24 s
Description: Marketing with SAS Customer Intelligence 360

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Kubernetes Monitoring

Development

Business Intelligence (BI)

Collaboration

Enterprise Feedback Management

Org Chart

Payment Facilitation

Privacy Policy Generators

Project Portfolio Management

Enterprise

Accounting

Online Trading

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

Employee Performance Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Cloud Storage

Container Management

Endpoint Encryption

File Sync and Share

Fraud Detection

HTML Editors

High Availability Cluster

IT Asset Management

Incident Response

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Phishing Detection and Response

Remote Monitoring and Management

Software Defined Storage (SDS)

System Monitoring

Traffic Switching

Unified Endpoint Management (UEM)

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Graphics

Headless CMS

Market Intelligence

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Intrusion Detection

Secure Access Service Edge (SASE)

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Homeowner's Association (HOA) Management

Insurance Agency Management

Intelligent Document Processing

Investment Portfolio Management

Retail Analytics

Vertical-Specific

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A solution to individualize customer interactions, using SAS's integrated customer data platform (CDP) to seamlessly collect, enhance, extend and activate customer data in real time. Its journey creation feature is used to plan and orchestrate meaningful customer journeys across touchpoints to elevate customer engagement.

Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.

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SAS Customer Intelligence 360

Personalization Engines

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 45,000 organizations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Marketing with SAS Customer Intelligence 360

Reimagine Marketing with SAS Customer Intelligence 360

SAS Customer Intelligence 360 enables marketers to reimagine marketing in a new way. This powerful solution delivers purpose-built, intelligent marketing for today's modern enterprises. No matter your level of marketing maturity, SAS can help you move from data, to insight, to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty

With SAS Customer Intelligence 360 you can create relevant and satisfying customer experiences. Utilizing customer-level digital data combined with traditional data sources, marketers gain a powerful 360-degree view of each customer including: a deeper customer understanding from imbedded predictive marketing analytics, contextual customer engagement across inbound and outbound channels, and compelling customer experiences tailored to each unique customer's journey.

SAS enables marketers to gain unique insights that can guide and shape real-time customer interactions, making contextual decisions that result in highly personalized, relevant offers your customers can't resist

Marketers can go beyond capturing limited page click data, to truly understanding individual customers' navigational behavior on websites and mobile apps. By combining online and offline customer data – on their past experiences with your company, recent behaviors and real-time actions – marketers gain a powerful, cohesive, 360-degree view of each customer.

SAS Customer Intelligence 360 let you craft compelling customer experiences tailored to wherever customers are in their journeys, and engage with them in exactly the right way at any point along that journey.

Predictive models give you a forward-looking view of your campaigns and everything you learn goes back into your models, so they get smarter and better over time.

Additional Resources
◉ SAS® Customer Intelligence 360 on SAS.Com –  https://www.sas.com/ci
◉ Watch and learn – https://video.sas.com/category/videos/customer-intelligence
◉ Contact SAS – http://www.sas.com/contact 


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ABOUT SAS
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware

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SAS Customer Intelligence 360
Formerly SAS Adaptive Customer Experience

Overview

What is SAS Customer Intelligence 360?