My SAS Enterprise Data Integration Server Review
Use Cases and Deployment Scope
The product is used by our company to meet specific needs in the analytics field, for our CRM. In our case, it's used to manage customer segmentation logics and CRM targeting. I think it is the ideal solution, but may not find it's place in other areas or projects.
Pros
- Integrability with different data sources. The provision of native connectors is complete and there is the possibility of implementing new ones.
- Flexibility in power sources, thanks to the connectors with the main DB and the integration of all types of formats (XML, CSV, JSON, etc.)
- End-to-end process with the SAS suite. Products such as SAS Visual Analytics allows the visualization of the data produced, or Visual Data Mining and Machine Learning which allows you to perform advanced analysis.
Cons
- It is a versatile product but sometimes difficult to use due to the very close link with the proprietary programming language where specific knowledge is required.
- Compared to competitors on the market that offer the same functions for the integration perimeter, it is certainly very expensive.
- It is very simple to use when combined with products from the SAS suite, less so it is being used stand-alone or integrated with other well-known brands.
Likelihood to Recommend
I believe that in the field of Data Integration, the SAS product is very suitable if the company uses SAS products for all the steps of the data. It is less suitable if used as a stand-alone tool. In our case, to manage customer segmentation logics and CRM targeting, it is the ideal solution.