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ServiceTitan Marketing Pro

Score7.8 out of 10

4 Reviews and Ratings

What is ServiceTitan Marketing Pro?

ServiceTitan Marketing Pro is an all-in-one marketing automation solution for the trades. The solution leverage customer data to help drive contracting businesses with more calls, booked jobs and higher customer spend.

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Top Performing Features

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.5

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 8.6

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.2

Areas for Improvement

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.4

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.1

  • Data quality management

    The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

    Category average: 7.8

Who Buys & Uses ServiceTitan Marketing Pro

A great marketing tool and CRM for larger trade companies

Use Cases and Deployment Scope

ServiceTitan Marketing Pro helped out our organization in several ways. We created email follow-up campaigns and bi-monthly newsletters. The form builder is quite intuitive and effective, too. We also found ServiceTitan Marketing Pro quite useful for segmenting our audience, so we could connect in the ways we needed most. The tracking numbers were also quite useful too.

Pros

  • Connecting the CRM part of the software with segmentation and marketing material distribution.
  • It gives decent stats and information on engagement for campaigns

Cons

  • The form builder is easy to use, but there were a couple quirks with saving or accidentally exiting out and losing your progress.
  • There are basic states which give you a general story about campaign performance, but there's certainly some more room for better analytics.

Return on Investment

  • ServiceTitan Marketing Pro helped us effectively distribute emails and a contest in a campaign for a DTC permanent lighting product our company installs.

Usability

Alternatives Considered

HubSpot Marketing Hub