ShopBase

Product catalog & listings

Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.

Product management

Product catalog can be easily updated.

Bulk product upload

Admins can upload products in bulk using spreadsheets.

Branding

Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)

Search & filter

Visitors can easily search for products and filter products based on criteria like type, size, color, etc.

Mobile storefront

Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.

Product variations

Products with variations or configurable options are easy to list and easy to browse.

Subscriptions & downloads

Accommodates intangible “softgood” products like subscriptions, downloads, and free trials.

Website integration

Integrates with an existing company website or blog.

Visual customization

Users can customize the look & feel of the storefront; storefront is visually attractive.

CMS

Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

Customer service tools

Includes tools like live chat for providing customer service to eCommerce website visitors.

Abandoned cart recovery

Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.

Shipping calculator

Shopping cart calculates and displays cost of shipping or shipping estimates.

Checkout user experience

Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.

PayPal integration

Integrates with PayPal’s online payment system.

Returns & refunds

Includes tools for managing product returns, exchanges, and refunds.

Single-click checkout

Returning customers can checkout, using their registered payment and shipping information, with one click.

eCommerce security

Security measures are in place to prevent a breach of sensitive payment information.

Credit card transaction fee

eCommerce vendor charges a payment processing fee (fixed or percentage) for credit card transactions.

Promotions & discounts

Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.

Personalized recommendations

Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

SEO

The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Product reviews

Allows customers to post ratings and reviews for individual products.

Social commerce integration

Integrates with social media to allow customers to share products, shop for products, and view ads within their social media networks.

Customer registration

Customers can register for an account with their email address, saving their contact, shipping and payment information.

Multi-site management

Administrators can manage multiple storefronts or websites under one umbrella.

Order processing

Includes tools or integrations for order processing.

Inventory management

Includes tools or integrations for managing inventory.

Shipping

Includes tools or integrations for order fulfillment of physical products.

Custom functionality

Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

Countdown Tool

Post-purchase Upsell

Cross-sell