TrustRadius: an HG Insights company

Shorthand

Score8 out of 10

1 Reviews and Ratings

Top Performing Features

+48%

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Cat avg: 6.1

+10%

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Cat avg: 8.2

-15%

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Cat avg: 8.2

-20%

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Cat avg: 7.5

Worst Performing Features

-32%

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Cat avg: 7.4

Shorthand Features from Reviews

Content Creation

Features related to the creation of content for marketing purposes.

9+30%
  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

    Category average: 6.1

Content Publishing

Features related to the organization and distribution of marketing content.

6.8-13%
  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 8.2

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 8.2

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 7.5

  • Content promotion

    Includes tools for promoting content by connecting to paid and earned media channels.

    Category average: 7.4

Shorthand Features from the Vendor

Content Creation

Vendor-reviewed
  • Content collaboration

    Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content Publishing

Vendor-reviewed
  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

  • Content promotion

    Includes tools for promoting content by connecting to paid and earned media channels.

Additional Features

Vendor-contributed
  • Intuitive WYSIWYG editor with multimedia functionality

  • Built in "Scrollytelling" features for interactive content

  • Publishing integrations with Wordpress, Drupal, and more

  • Beautifully-designed templates and layouts for digital stories