Features
Top Performing Features
List quality
Lists generated by the tool are typically high quality.
Category average: 7.5
Contact information
Information about individual contacts is available and high quality.
Category average: 8
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4
Industry information
Information about industries and markets is available and high quality.
Category average: 8
Prospecting
Features related to generating leads and finding new contacts.
List quality
Lists generated by the tool are typically high quality.
Category average: 7.5
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
Contact information
Information about individual contacts is available and high quality.
Category average: 8
Company information
Information about companies/accounts is available and high quality.
Category average: 8.4
Industry information
Information about industries and markets is available and high quality.
Category average: 8
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Category average: 8.1
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.4
Data hygiene
Helps users maintain clean lists and records, including duplicate management.
Category average: 7.3
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.1