Name: Simple Analytics
Author: Simple Analytics

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Development

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Supply Chain Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Infrastructure

Data Center Infrastructure Management

Data Lakehouse

Data Observability

Data Privacy Management

Database Load Balancing

Ethernet Switches

File Sync and Share

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Log Management

Managed IT Service

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Packet Analyzer

Password Management System

Remote Support

SOA Governance

Single Sign-On

Smart Contracts

Solid State Drives

Threat Hunting

Threat Intelligence

Virtual Private Cloud (VPC)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Collaboration

Customer Success

Digital Content Creation

Digital Signage

Email Marketing

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Construction Management

Equipment Rental

Homeowner's Association (HOA) Management

InsurTech

Insurance Suites

Investment Portfolio Management

Tax Practice Management

Vertical-Specific

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Simple Analytics is positioned as a privacy-first Google Analytics alternative that aims to provide website owners with insights into their website's performance while prioritizing user privacy, according to the vendor. The product targets a wide range of company sizes, from small businesses to large enterprises. Marketing professionals, web developers, business owners and entrepreneurs, e-commerce companies, as well as media and publishing companies, are among the intended users of Simple Analytics.

## Key Features

**Privacy Protection**: According to the vendor, Simple Analytics is designed to comply with privacy policies such as GDPR, PECR, CCPA, and more, ensuring that user data is handled in accordance with regulations.

**Simple UI**: Simple Analytics offers a user-friendly dashboard that provides website owners with clear and easily understandable insights, as claimed by the vendor. The interface is designed to be intuitive and straightforward, facilitating navigation and access to necessary information.

**No Personal Data Storage**: Simple Analytics differentiates itself by not storing any personal data about website visitors, eliminating the need for cookie banners, according to the vendor. Instead, it uses unique visitor identifiers based on the browser's referrer, ensuring visitor privacy.

**Goals-tracker and Events Explorer**: Simple Analytics provides a Goals-tracker and Events Explorer feature, enabling website owners to track important events and conversion funnels, as stated by the vendor. Users can monitor specific actions taken by visitors, such as downloads, outbound links, and email clicks, to gain insights into button performance, clicks, and page visits.

**Lightweight Script**: Simple Analytics utilizes a lightweight script that is claimed to improve website speed and performance without impacting overall loading time, according to the vendor. This sets it apart from other analytics tools that can potentially slow down websites.

**Mobile Dashboard**: Simple Analytics offers a mobile dashboard that allows users to track their website's performance on the go, as stated by the vendor. Users can access the dashboard via their iPhone and add widgets to their home screen for quick and convenient access to key statistics.

**Data Import from Google Analytics**: According to the vendor, Simple Analytics provides the ability to import data from Google Analytics, ensuring a smooth transition without losing historical data. Users can import their data using Google Tag Manager, WordPress, or various frontend framework plugins.

**Automated Reports**: Simple Analytics enables users to automate the generation and sharing of reports, saving time and keeping stakeholders informed, according to the vendor. Reports can be scheduled to be shared automatically at desired frequencies.

**Dark Mode**: Simple Analytics offers a dark mode option, providing a visually appealing and comfortable experience for users who prefer a darker color scheme, as claimed by the vendor.

**UTM Builder**: Simple Analytics provides a UTM Builder tool that simplifies the process of creating UTM tags for tracking marketing campaigns, according to the vendor. Users can create UTM tags for various applications, including Twitter, TikTok, Google Spreadsheet, Google, Facebook, and Spreadsheet.

Simple Analytics has been a helpful tool for users who need to conduct simple data analysis, particularly for research purposes. With its comprehensive understanding of website users, users have been able to gain valuable insights and analyze their user experience effectively. The dashboard format is highly appreciated by users as it provides a convenient and intuitive way to view their data, making it easier to identify important trends and patterns. Additionally, the software's ability to create interactive maps and charts enhances the analysis capabilities, allowing users to present their findings in a visually compelling manner.

Users have reported that they encountered no major problems while using Simple Analytics, which is a testament to the software's reliability. In cases where assistance was needed, the responsive customer support team received praise for their prompt and helpful assistance. While Simple Analytics may not be optimized for large databases, users have successfully obtained useful insights and analytics for their websites. IT professionals have found Simple Analytics to be a dependable alternative to Google Analytics, delivering more accurate and real-time results. The ability to store data in arrays simplifies the data management process and has been highly appreciated by users. Moreover, users value that Simple Analytics does not store their data, demonstrating the software's commitment to data interoperability and privacy.

Businesses have experienced positive returns on investment with Simple Analytics due to its ability to deliver good engagement and results within a short period. Users have found that the software helps improve the overall user experience of their websites and leaves a positive impression on visitors. By measuring website engagement, identifying areas for improvement, and making necessary optimizations based on the insights provided by Simple Analytics, users have been able to enhance their website's performance effectively. The clean and GDPR-friendly design, coupled with the software's privacy-focused approach, have been well-received by users who value their data protection and compliance.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Free

Smartlook

Simple Analytics

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

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Simple Analytics

Overview

What is Simple Analytics?