Simple Asset Manager

Simple Asset Manager is a digital asset management (DAM) platform from Simple Marketing Solutions (simple.io). It provides a centralised, searchable, compliant repository for brand and marketing assets — images, videos, documents, brand guidelines, templates and creative files — with AI-powered search, approval workflows, compliance controls and secure distribution tools built in. Standalone product.

What problems does Simple Asset Manager solve?

Four common failures in brand and marketing asset management: assets spread across shared drives making them impossible to find quickly; outdated or unlicensed versions being used in campaigns creating brand and legal risk; no documented record of who approved which asset and when; and no scalable process for distributing assets to agencies and partners while maintaining control.

How does the AI search work?

Simple Asset Manager automatically analyses every uploaded asset using AI-assisted tagging, generating descriptive metadata based on image content, themes and campaigns. Optical Character Recognition (OCR) extracts text embedded within images, making it searchable by content rather than filename.

How does it handle compliance?

Multi-tier approval workflows and mandatory compliance checklists ensure only reviewed assets enter the library. Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse. An automatic audit trail records every access, approval and download event.