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What is SiteLucent?

SiteLucent Digital Shelf Analytics is a tool designed to optimize brand performance in the online marketplace. According to the vendor, it caters to brands of all sizes, from small businesses to large enterprises. eCommerce managers, brand managers, marketing managers, sales managers, and product development managers in industries such as consumer electronics, retail, pharmaceuticals, home appliances, and baby and childcare products can leverage SiteLucent to gain actionable insights and drive more value from their eCommerce data.

Flexibility: According to the vendor, SiteLucent offers flexible custom content scorecards, dashboards, and personalized support to meet the specific needs and challenges of each brand. It is designed to cater to companies of all sizes, tracking both local and global brands and shops.

Automated alerts & reports: SiteLucent replaces manual eCommerce operations with automated data reports and alerts, according to the vendor. Users can set up alerts to receive notifications when changes or opportunities arise. The software provides automated reports on various eCommerce metrics, enabling data-driven decision-making.

Data freshness: According to the vendor, SiteLucent ensures data freshness by refreshing data between 1 and 8 times a day. This provides users with up-to-date information about their digital shelf performance. Real-time data updates help users stay on top of changes in the eCommerce landscape.

Request your desired retailers: SiteLucent allows users to track their desired retailers, whether local or global, and customize their tracking preferences, according to the vendor. The platform is open to all companies, regardless of size or industry.

One-on-one Support: According to the vendor, SiteLucent provides personalized support, including help, advice, onboarding, and team training. The support team assists with tasks such as keeping product assortment lists up to date and optimizing product page content.

InSight: According to the vendor, SiteLucent's InSight team helps users uncover meaningful insights from their eCommerce data. They provide guidance and assistance in making data-driven decisions.

Managing eCommerce Assortments: SiteLucent helps brands ensure that resellers carry the right products on the right channels, according to the vendor. Users can monitor and optimize their brand's assortment across various eCommerce platforms, gaining insights into product availability and visibility.

Tracking Reseller Selling Prices: According to the vendor, SiteLucent notifies users of changes in eCommerce prices by retailers, third-party sellers, and competitors. Users can track and analyze pricing trends to ensure competitiveness and make informed pricing decisions.

Maximizing Stock Availability: SiteLucent provides automated stock-out reports and notifications when retailers have no stock available, according to the vendor. Users can optimize stock availability and avoid missed sales opportunities by proactively addressing supply issues.

Showing Perfect Content: According to the vendor, SiteLucent enables users to optimize product page content at scale using digital content scorecards. Automated reports highlight products with incorrect or missing keywords, images, videos, and other attributes, ensuring that product pages meet brand guidelines.