Name: SiteMeter
Author: SiteMeter

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Mobile App Development

Product Analytics

Development

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Enterprise

Accounting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Recruitment Agency

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Application Server

Cloud Storage

Consulting and Advisory Services

Cybersecurity Consulting

Database Load Balancing

Distributed Denial of Service (DDoS) Protection

Embedded Business Intelligence (BI)

Embedded Database

Enterprise Architecture Management

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Mobile Device Management (MDM)

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Software Composition Analysis (SCA)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Appointment Scheduling

Competitive Intelligence

Content Management

Customer Journey Mapping

Email Marketing

Gamification

Heatmap and Session Recording

Landing Page

Marketing Automation

Mobile Advertising

Online Proofing

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Lead Generation Services

Multichannel Retail

Product Configuration

Quote to Cash

Sales Email Tracking

Sales

Cloud Infrastructure Entitlement Management

Identity Threat Detection & Response Software

Virtualization Security

Security

Construction Workforce Management

Dental

Vertical-Specific

medium

small

Web analytics product designed for SMB.s Statistics collected are based on page loads.

StatCounter

Top Rated 2023

large

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics

Lead Conversion Tracking

Bounce Rate Measurement

Device and Browser Reporting

Pageview Tracking

Event Tracking

Reporting in real-time

Referral Source Tracking

Customizable Dashboards

Adobe

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

Chartbeat

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business  staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly

Individual

Team

Agency

Serpstat

SEO Channels

SEO Platform & Account Management

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Serpstat.com

Free

Smartlook

Google Analytics

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Google

Google Analytics 360

In-Person Training

Kissmetrics

Coremetrics / IBM Digital Analytics (discontinued)

Discontinued Products

Webtrends Analytics

Webtrends

Matomo Analytics

Matomo

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

SiteMeter

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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SiteMeter

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Pricing

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Comparisons

Compare with

StatCounter

Adobe Analytics

Chartbeat

Parse.ly

Serpstat

Smartlook

Google Analytics

Google Analytics 360

Kissmetrics

Coremetrics / IBM Digital Analytics (discontinued)

Webtrends Analytics

Matomo Analytics

Reviews