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Smaato Reviews and Ratings

Rating: 7 out of 10
Score
7 out of 10

Community insights

TrustRadius Insights for Smaato are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Consolidated Monetization Platform: Many users have praised Smaato's consolidated monetization platform, stating that it is very easy to bring data from third-party providers and manage it within Smaato. This feature allows users to efficiently handle their monetization efforts in one place.

Good Quality Supply: Several reviewers have mentioned that the quality of the supply in Smaato is commendable, with many attributes in ad requests. This indicates that Smaato provides a wide range of high-quality ad inventory for users to choose from.

Excellent Partner for Programmatic Efforts: A number of users have highlighted that Smaato is an excellent partner for their programmatic efforts, with some mentioning they have been working with them for several years. This suggests that Smaato consistently delivers on its promises and supports users' programmatic advertising strategies effectively.

Reviews

2 Reviews

Unique reach that comes at a price

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Smaato is a great partner for our programmatic campaigns. We have worked with them over the last 2 years, mainly for mobile campaigns although we used them for some desktop inventory as well. Our main point of cooperation was around inventory on their SSP on all standard IAB formats except playable ads, which we have not run with them.

Pros

  • Great QPS control. You are able to control your infrastructure costs while also receiving inventory that interests you.
  • Very good support team, fast to answer any questions about the product.
  • Exclusive reach. We have found that most of Smaato's audience can not be found on other SSPs.

Cons

  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.

Likelihood to Recommend

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.

GB
Gabriela Band
Sales Specialist in Sales at Ogilvy (10,001+ employees)
Vetted Review
Smaato
2 years of experience
View profile

Smaato Review

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Smaato as a demand partner for our app. They are plugged in via Google's Exchange Bidding partners in Yield Groups. We also have them turned on a 3rd party mediation partner. When we first launched the app we needed more partners to create more competition for our inventory. Smaato has helped with this. By adding in Smaato we have seen overall lift in revenue, CPMs, and fill rate.

Pros

  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.

Cons

  • Sometimes I was confused about who my account manager was since 2-3 contacts were in touch with me constantly and then one left recently.
  • Weekly performance insights would be helpful to help promote optimizations

Likelihood to Recommend

Strong Google Exchange Bidding partner when comparing to other companies in EB.

JS
Julian Salinas
Manager, Ad Operations at Whisper App (51-200 employees)
Vetted Review
Smaato
2 years of experience
View profile