Name: Smiley
Price: 3348 USD
Author: Smiley Science Lab

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Service Mesh

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enhanced 911 (E911)

Interactive Voice Response (IVR)

Risk Management

VoIP

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Masking

Email Verification

File Sync and Share

Fraud Detection

HTML Editors

IT Asset Management

Integration Platform as a Service (iPaaS)

License Management

Log Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secret Managers

Software Distribution

Tape Storage

Threat Hunting

Threat Intelligence

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Content Management

Email Marketing

Graphics

IP Geolocation

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

Swag Management

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Video Surveillance

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Laboratory Information Management

Legal Billing

Vertical-Specific

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Smiley is an all-in-one text message marketing platform designed by Smiley Science Lab Inc. to assist local businesses in enhancing customer engagement, collecting feedback and reviews, automating marketing campaigns, managing customer relationships, and improving overall customer satisfaction. This platform is specifically tailored for small to medium-sized local businesses in industries such as Massage & Spa, Medical Spa/Beauty, Eyelashes & Nails Beauty, Pet grooming, and Restaurants.

## Key Features

**Messaging platform**: According to the vendor, Smiley's text-based messaging feature allows businesses to communicate with their customers in real-time, aiming to create a sense of support and value. The quick replies feature enables businesses to save frequently used responses, potentially leading to more efficient customer engagement. Smiley also offers personalized coupon functionality, allowing businesses to send customized coupons to individual customers, adding a personal touch to their marketing efforts.

**Visitor Management System**: Smiley's check-in form is designed to help businesses collect valuable customer information, facilitating more personalized services. The custom intake form feature allows businesses to create and customize their own intake forms, enabling them to gather additional information from customers. Smiley also provides legal document signing functionality, allowing visitors to read and sign agreement forms on-site, with instant copies sent to both parties. The digitalized document feature ensures that visitors who have already signed an agreement are not prompted to re-sign unless changes have been made.

**Marketing automation**: According to the vendor, Smiley's automated campaigns are designed to assist businesses in sending targeted coupons to customers based on their behaviors. The refer-a-friend program feature encourages customers to promote the business by incentivizing them to refer their friends. Additionally, businesses can create win-back campaigns to re-engage customers who may be slipping away, encouraging them to return. Smiley also offers birthday campaigns, allowing businesses to celebrate customers' birthdays by sending them special coupons.

**CRM platform**: Smiley's dashboard provides businesses with insightful analytics, aiming to support data-driven decision-making. The CRM platform assists businesses in managing customer information, recording activities, and segmenting customers based on their behaviors. According to the vendor, the customer search functionality enables businesses to easily search for customers using various attributes such as tags, names, and phone numbers. Additionally, the customer segment feature allows businesses to filter customers based on check-in behaviors, tags, NPS (Net Promoter Score), and more.

**SMS campaign**: Businesses can send blast SMS campaigns to their subscribers, collected through Smiley's check-in feature. According to the vendor, businesses can create targeted campaigns to send personalized coupons and messages to specific customer segments.

**Visitor management**: Smiley's visitor management system aims to streamline the check-in process and enhance front desk efficiency. The platform offers custom intake forms to help businesses collect detailed customer information, potentially improving the quality of service. The legal document signing feature ensures compliance and provides a seamless signing process for visitors. Furthermore, the employee assignment functionality allows businesses to assign specific therapists or technicians to visitors and track their Net Promoter Score for service improvement.

**Appointment**: Smiley's calendar view enables businesses to manage and view appointments by day, week, or month. The reminder feature sends SMS reminders to customers a day before their scheduled appointments, potentially reducing no-shows. The online booking functionality allows customers to schedule appointments 24/7, aiming to improve convenience and accessibility. Smiley's notification feature automatically sends SMS notifications to customers when appointments are created or changed.

**Online Booking**: According to the vendor, Smiley's mobile-ready booking page is designed to be user-friendly and accessible on mobile devices. The 24/7 online booking feature allows customers to schedule appointments at any time, potentially improving convenience. The platform also offers booking management functionality, allowing businesses to accept, decline, or request changes to appointment requests. Additionally, Smiley provides Book Bot, a conversation-based booking bot, which aims to increase online booking rates by engaging with customers in a conversational manner.

**Local page**: Smiley's mobile-first web page provides customers with comprehensive information about the business, optimized for mobile viewing. The page is compatible with Google Search, allowing Smiley reviews to be displayed on the business's Google My Business page. Online booking functionality is integrated into the local page, enabling customers to schedule appointments directly. Businesses can also sell gift cards and manage memberships through the local page.


Basic

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Smiley

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Smiley Science Lab

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Smiley

Overview

What is Smiley?