Name: SocioSEER
Author: WNS Global Services

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Online Learning

Education

Barcode

Business Intelligence (BI)

Collaboration

Contract Management

Data Extraction

Risk Management

VoIP

Workspace Planning

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Collaboration

Data Masking

Desktop Outsourcing

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Log Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Packet Analyzer

Password Management System

Release Management

Remote Support

Secret Managers

Software Distribution

Threat Intelligence

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audience Intelligence

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Gamification

Heatmap and Session Recording

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

Swag Management

Video Marketing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Architecture

Debt Collection

Public Sector Software

Real Estate

Vertical-Specific

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Crowdtap

Document Locator

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SocioSEER is a social media analytics platform developed by WNS Analytics. According to the vendor, this proprietary tool leverages machine learning and artificial intelligence to create a 'brand equity index' by analyzing social media data. The aim is to help businesses intelligently leverage social media for brand advantage. SocioSEER caters to a variety of professions and industries, including global media houses, beverage retailers, pharma companies, and global airline alliances.

## Key Features

According to the vendor, SocioSEER offers the following features:

**Brand Equity Index**: SocioSEER utilizes machine learning and artificial intelligence to create a 'brand equity index' based on social media conversations, impressions, and sentiments. This feature allows businesses to measure and track the overall equity of their brand.

**Real-time Metrics**: SocioSEER provides real-time metrics on various aspects of brand performance, including loyalty, sentiment, perceived value, and customer association. These metrics aim to provide businesses with insights into the current state of their brand and areas for improvement.

**Proactive Scenarios and Crisis Planning**: SocioSEER offers capabilities for simulating different scenarios and assessing their potential impact on brand perception. According to the vendor, this feature helps businesses in crisis preparedness by identifying potential issues and developing strategies to mitigate them.

**Industry-specific Social Research**: SocioSEER provides industry-specific social research by leveraging the market and its active participants. Businesses can access categorized theme sets that are relevant to their industry, aiming to gain insights into industry trends, customer preferences, and competitor activities.

**Integrated Data and Conversations**: SocioSEER allows businesses to integrate data, information, conversations, and impressions from various social media platforms. This feature provides a unified view of social media activities related to the brand, aiming to help businesses understand the overall impact of social media on brand perception.

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SocioSEER

Overview

What is SocioSEER?