Name: Stack Overflow Advertising - Get Your Tool in Front of Developers
Uploaded: 2019-07-02T15:26:43.000Z
Duration: 57 s
Description: Stack Overflow Advertising - Get Your Tool in Front of Developers

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Performance Testing

Virtual Reality

Development

Online Proctoring Software

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Intellectual Property (IP) Management

Internal Communications

Payment Facilitation

Workflow

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Change and Configuration Management

Cloud Storage

Custom Software Development Services

Data Deduplication

DevOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Migration

Mobile Identity

Network Performance Monitoring

Privileged Access Management

Requirements Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Market Research

Marketing Automation

Online Reputation Management

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Secure Service Edge (SSE)

Security

Aviation

Church Management

Donor Management

Financial Services CRM

Fleet Management

Hospital Management

Internet of Medical Things

Veterinary

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Basis DSP

Basis Global Technologies (formerly Centro)

Google AdSense

Google

Amazon Advertising Sponsored Products

Amazon AWS

Yahoo Native

Yahoo!

Outbrain

Taboola

Reddit for Business

Reddit, Inc

EvaDav

TripleLift

Triplelift

Adcash

Stack Overflow Advertising is an advertising solution offered by Stack Overflow that aims to help companies effectively reach and engage with developers and technologists. This platform is suitable for businesses of various sizes, from startups to enterprise-level organizations. It caters to a wide range of professions and industries, including software developers, web developers, data scientists, IT professionals, and technology companies.

## Key Features

**Advertise your technology**: According to Stack Overflow, their advertising platform allows businesses to reach developers at scale, driving awareness and demand for their products or services. It provides an opportunity to showcase products or services to developers on a platform they trust. Campaigns can be tailored based on interests, industries, and locations. Stack Overflow also offers non-intrusive interest-based advertising.

**Attract tech talent**: Stack Overflow claims that their advertising solution can increase awareness of a company and attract tech talent from around the world. By showcasing a company's leadership, values, and culture, it aims to position the company as an employer of choice and fuel the recruitment pipeline. It also facilitates connections with potential candidates who are interested in learning more about the company or applying for open roles. Stack Overflow emphasizes the importance of building relationships with tech talent to support the recruitment process and retention goals.

**Empower your community**: Stack Overflow's advertising platform aims to help companies empower developers by providing them with the necessary information to build faster and better. It offers opportunities to connect with current and prospective users, fostering deeper interactions. Stack Overflow also rewards top contributors for their participation, and businesses can create branded communities on the platform to find more users to advocate for their products.

**Marketing teams**: Stack Overflow's suite of ad solutions is designed to reach developers and technologists at scale. According to the vendor, businesses can efficiently allocate their budget to target various channels and formats. The platform provides a developer-first environment, allowing companies to promote their brand and tell a compelling story to an audience that is interested in hearing from them.

**Employer Branding teams**: Stack Overflow's advertising solution aims to increase awareness of a company's employer brand and attract tech talent. It allows companies to showcase their leadership, values, and culture to potential candidates. By building connections and relationships with candidates, businesses can create a positive brand perception and position themselves as an employer of choice.

**DevRel teams**: According to Stack Overflow, their advertising platform helps companies cultivate relationships with developers and boost affinity for their brand. It provides opportunities to share knowledge at scale, find and grow brand advocates, and engage with the developer ecosystem. Stack Overflow claims that their platform can uncover product issues and identify new use cases through user and market insights.

**Talent teams**: Stack Overflow's advertising solution aims to increase the pipeline of highly-qualified tech talent for businesses. It allows companies to showcase their benefits and position themselves as an employer of choice. By streamlining the hiring process and attracting candidates aligned with their mission and values, businesses can improve employee engagement and retention rates.

**Technology teams**: Stack Overflow's advertising platform provides opportunities for technology teams to connect with developers and technologists who are eager to learn more about their company. It allows companies to showcase their tech stack, company culture, and industry leadership. By finding the right developers, businesses can drive innovation and maximize the value of their technology investment. Stack Overflow also emphasizes the potential to build a following and become a destination for developers and technologists.

**Agencies**: Stack Overflow's advertising solution aims to accelerate demand for a client's product or service. The vendor claims that it allows agencies to deliver the right message to the right person at the right time. By advertising in a brand-safe environment actively monitored by Stack Overflow, agencies can help their clients create a community of followers and grow their tech talent pipeline.

Advertise, from Stack Overflow, helps companies get the word out about their software products to an audience of developers and technologists.

Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

Stack Overflow Advertising

Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic buying, ad editing and style management, and strategy management (e.g. campaign management, ad or publisher performance analytics, etc.).

Native Advertising

Stack Overflow

Stack Overflow Advertising - Get Your Tool in Front of Developers

Stack Overflow Advertising gives brands a highly relevant and brand safe environment to reach millions of active developers across the globe. Our exclusive targeting is based on real questions and topics, rather than black box algorithms of interest or intent. This unique combination makes us your always on, conversion support strategy.

Learn more at https://www.stackoverflowbusiness.com/advertising

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Overview

What is Stack Overflow Advertising?