Name: STAQ
Author: Operative

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Development

Classroom Management

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Risk Management

Enterprise

Accounting

Digital Banking

Nonprofit Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Configuration Management

Data Collaboration

Fraud Detection

Game Engine

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

LAN Switches

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

SOA Governance

Service Desk Outsourcing

Single Sign-On

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Content Experience

Content Management

Customer Journey Mapping

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Video

Video Marketing

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Performance Management

Social Commerce

Sales

Virtualization Security

Security

Agriculture

Banking

Donor Management

Equipment Rental

Rental Property Management

Vertical-Specific

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STAQ is a software solution designed to automate the collection and activation of data. According to the vendor, this tool is suitable for publishers, marketers, and ad tech platforms across various industries. STAQ offers a range of features that aim to streamline data collection, generate actionable reports, and unify disparate data sets.

## Key Features

**Automate data collection**: According to the vendor, STAQ allows users to collect data from multiple sources and consolidate it into a single repository. This eliminates the need for manual data entry and enables seamless integration with ad servers and other key partners.

**Cleanse and unify disparate data sets**: STAQ claims to provide the capability to normalize data from different partners, ensuring consistency across various data sets and eliminating discrepancies.

**Generate actionable data reporting**: The vendor states that STAQ empowers users to create a variety of reports quickly, such as daily revenue reports and custom insights across demand partners. This feature aims to assist users in making informed decisions and effectively tracking campaign performance.

**Streamline with integrations and push capabilities**: According to the vendor, STAQ seamlessly integrates with various ad servers, DSPs, SSPs, DMPs, exchanges, CRM, and analytics tools. It also offers a self-serve raw data cleansing UI and provides alerts for collection changes and partner platform fragility.

**Unifying Data & Processing**: STAQ is positioned as a central portal for the entire data set, allowing users to build and maintain custom reports without requiring SQL experience. The vendor claims that users can create complex decision-making processes based on report hierarchies and automated collections.

**Insights & Knowledge**: According to the vendor, STAQ enables users to run data collections daily or at desired intervals. Users can build calculations to track campaign pacing and performance, customize reporting structures, and monitor various metrics such as sales performance, campaign delivery, programmatic revenue, channel performance, and ad size volumes.

**Visualization & Distribution**: STAQ offers a white-label reporting portal with visualizations, allowing users to manage reporting across their organization or with third-party partners. The vendor claims that users can build reports based on custom business rules, receive alerts on data flow and partner data changes, and enable commenting and sharing with their team.

STAQ, now from Operative (acquired 2021) connects ad technology together for better operations through automated collection and transfer of reporting, analysis and data across the digital marketing stack. STAQ integrates ad technology together, for both end customers and ad tech providers alike, to build more value from the user's ad tech stack. Through these connections, STAQ helps ad platforms build more into their valuable products so their clients can use them more effectively.

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STAQ

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STAQ Login For Demo App

STAQ Create Customer For Demo App

STAQ AUDIO  Speaker Demo

Operative

BI Platform

Administration via Windows App

Administration via MacOS App

Administration via Web Interface

Live Connection to External Data

Snapshot of External Data

In-memory data model

OLAP (Pre-processed cube representation)

ROLAP (SQL-layer querying)

Multi-Data Source Reporting (Blending)

Data warehouse / dictionary layer

ETL Capability

ETL Scheduler

Supported Data Sources

Data sources that can be consumed by the application.

MS Excel Workbooks

Text Files (CSV, etc)

Oracle

MS SQL Server

IBM DB2

Postgres

MySQL

ODBC

Cloudera Hadoop

Hortonworks Hadoop

EMC Greenplum

IBM Netezza

HP Vertica

ParAccel

SAP Hana

Teradata

Sage 500

Salesforce

Google Analytics

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

Pixel Perfect reports

Pixel Perfect reports are highly-formatted reports with graphics and ability to preview the report before printing.

Customizable dashboards

Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.

Report Formatting Templates

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

Drill-down analysis

Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.

Formatting capabilities

Ability to format output e.g. conditional formatting, lines, headers, footers.

Predictive modeling

Predictive modeling is the ability to build future forecasting models.

Integration with R or other statistical packages

Integration with the open-source R predictive modeling environment.

Report sharing and collaboration

Report sharing and collaboration is the ability to easily share reports with others.

Report Output and Scheduling

Ability to schedule and manager report output.

Publish to Web

Publish to PDF

Output Raw Supporting Data

Report Versioning

Report versioning is the assignment of version numbers to each version of a report to help in tracking.

Report Delivery Scheduling

Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.

Delivery to Remote Servers

Ability to deliver reports to remote servers

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Table-Level Access Control (BI-layer)

Field-Level Access Control (BI-layer)

STAQ

Overview

What is STAQ?