STAQ

STAQ is a software solution designed to automate the collection and activation of data. According to the vendor, this tool is suitable for publishers, marketers, and ad tech platforms across various industries. STAQ offers a range of features that aim to streamline data collection, generate actionable reports, and unify disparate data sets.

Key Features

Automate data collection: According to the vendor, STAQ allows users to collect data from multiple sources and consolidate it into a single repository. This eliminates the need for manual data entry and enables seamless integration with ad servers and other key partners.

Cleanse and unify disparate data sets: STAQ claims to provide the capability to normalize data from different partners, ensuring consistency across various data sets and eliminating discrepancies.

Generate actionable data reporting: The vendor states that STAQ empowers users to create a variety of reports quickly, such as daily revenue reports and custom insights across demand partners. This feature aims to assist users in making informed decisions and effectively tracking campaign performance.

Streamline with integrations and push capabilities: According to the vendor, STAQ seamlessly integrates with various ad servers, DSPs, SSPs, DMPs, exchanges, CRM, and analytics tools. It also offers a self-serve raw data cleansing UI and provides alerts for collection changes and partner platform fragility.

Unifying Data & Processing: STAQ is positioned as a central portal for the entire data set, allowing users to build and maintain custom reports without requiring SQL experience. The vendor claims that users can create complex decision-making processes based on report hierarchies and automated collections.

Insights & Knowledge: According to the vendor, STAQ enables users to run data collections daily or at desired intervals. Users can build calculations to track campaign pacing and performance, customize reporting structures, and monitor various metrics such as sales performance, campaign delivery, programmatic revenue, channel performance, and ad size volumes.

Visualization & Distribution: STAQ offers a white-label reporting portal with visualizations, allowing users to manage reporting across their organization or with third-party partners. The vendor claims that users can build reports based on custom business rules, receive alerts on data flow and partner data changes, and enable commenting and sharing with their team.