Overview
What is Silhouette, by StatSocial?
Silhouette is a social audience insights platform provided by StatSocial. It enables businesses to integrate brand and consumer insights into their marketing programs. The platform offers a deeper understanding of consumer audiences, brand measurement, and social and influencer marketing ROI. Silhouette...
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Product Details
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- Tech Details
What is Silhouette, by StatSocial?
Silhouette is a social audience insights platform provided by StatSocial. It enables businesses to integrate brand and consumer insights into their marketing programs. The platform offers a deeper understanding of consumer audiences, brand measurement, and social and influencer marketing ROI. Silhouette caters to companies of all sizes, from small businesses to large enterprises. It is utilized by marketing professionals, market researchers, brand managers, advertising agencies, and media companies.
Key Features
Accurate & Actionable Consumer Profiles: Silhouette provides users with a wide range of pre-built segments, allowing them to leverage accurate and actionable consumer profiles. Users can also create custom audiences from a database of verified identities tied to opt-in panels.
Uncover Your Audience's Unique Attributes: Silhouette evaluates individuals' behavior across major social platforms and their online relationships to reveal their unique interests and passions. It captures an audience's preferred content types and distribution channels based on their interactions with earned media publications. Silhouette also analyzes audience engagement with micro and macro influencers to understand their interests, affinities, and trusted thought leaders. Users can access B2B data by examining LinkedIn data and other offline sources to create audiences based on job title, employer, and industry. Silhouette incorporates StatSocial's proprietary Personality Insights for a deeper understanding of consumers.
Build Custom Audiences for Any Initiative: Silhouette allows users to create highly niche audiences by expanding segments and insights based on relevant topics, channels, communities, influencers, or pages. Users can identify real individuals exposed to or actively engaging with specific earned media and influencer content across social media. The platform also supports the upload of first or third-party data sets, such as CRM or opt-in panel data, for analysis and expansion to similar audiences.
Silhouette, by StatSocial Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |