Name: Silhouette, by StatSocial
Author: StatSocial

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

K-12 Online Learning

School Management

Education

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

IP PBX

Knowledge Management

Enterprise

Accounting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Management

Cloud Storage

Consulting and Advisory Services

Converged Network Adapters (CNAs)

Data Catalog

Data Center Virtualization

Density-Optimized Servers

Fraud Detection

Function as a Service (FaaS)

IP Address Management (IPAM)

IT Asset Management

Integration Platform as a Service (iPaaS)

Machine Identity Management

Mainframe Monitoring

Managed Hosting

Mobile Device Management (MDM)

Network Monitoring

Network Performance Monitoring

Network Traffic Analysis (NTA)

Observability

Software Composition Analysis (SCA)

Software-Defined WAN

Time Series Databases

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Audio Editing

Click Fraud

Contact Management

Content Management

Contest Management

Digital Asset Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Quote to Cash

Sales

GDPR Compliance

Security

Chiropractic

Construction Workforce Management

Dental

ID Card

Nonprofit Fundraising

Oil and Gas

Patient Engagement

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Khoros Social Media Management

Khoros (Formerly Spredfast + Lithium)

Hootsuite

Microsoft BI (MSBI)

Microsoft

Buffer

Emplifi

Emplifi Inc

Brand24

Iconosquare

Tripnity (ICONOSQUARE)

Sprinklr Service

Sprinklr

Sprout Social

Silhouette is a social audience insights platform provided by StatSocial. It enables businesses to integrate brand and consumer insights into their marketing programs. The platform offers a deeper understanding of consumer audiences, brand measurement, and social and influencer marketing ROI. Silhouette caters to companies of all sizes, from small businesses to large enterprises. It is utilized by marketing professionals, market researchers, brand managers, advertising agencies, and media companies.

## Key Features

**Accurate & Actionable Consumer Profiles**: Silhouette provides users with a wide range of pre-built segments, allowing them to leverage accurate and actionable consumer profiles. Users can also create custom audiences from a database of verified identities tied to opt-in panels.

**Uncover Your Audience's Unique Attributes**: Silhouette evaluates individuals' behavior across major social platforms and their online relationships to reveal their unique interests and passions. It captures an audience's preferred content types and distribution channels based on their interactions with earned media publications. Silhouette also analyzes audience engagement with micro and macro influencers to understand their interests, affinities, and trusted thought leaders. Users can access B2B data by examining LinkedIn data and other offline sources to create audiences based on job title, employer, and industry. Silhouette incorporates StatSocial's proprietary Personality Insights for a deeper understanding of consumers.

**Build Custom Audiences for Any Initiative**: Silhouette allows users to create highly niche audiences by expanding segments and insights based on relevant topics, channels, communities, influencers, or pages. Users can identify real individuals exposed to or actively engaging with specific earned media and influencer content across social media. The platform also supports the upload of first or third-party data sets, such as CRM or opt-in panel data, for analysis and expansion to similar audiences.

Statsocial is a social media analytics tool built to target and understand a brand's social audience. It is built to easily visualize audience data with user-friendly navigation, benchmarking the audience, and customizable data and reporting.

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Standard

Advanced

Premium

Free

Professional

Agency

Agency Plus

Zoho Social

Silhouette, by StatSocial

Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.

Social Media Analytics

What Nielsen does for television and radio...

What comScore does for web traffic…

That’s what PeekAnalytics does for social media.

PeekAnalytics delivers enterprise-class analytics that help marketers understand their social consumers. By identifying where Twitter users exist elsewhere on the Web, PeekAnalytics offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.

StatSocial

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Social Media Analytics Tools

Silhouette, by StatSocial

Overview

What is Silhouette, by StatSocial?