Proven Results with Surfers On Page Tool
Use Cases and Deployment Scope
We've been using Surfer SEO for 3.5 years now and have increased the volume of usage per month.
Initially, we started with it as an on-page optimisation tool to focus on increasing the volume of bi-product and semantic keywords we would appear for by inserting NLP keywords.
Whilst we still do this, we've increased use cases as the tool has evolved.
We now also use this for:
Keyword Research
Content Audits
Topic Cluster Planning
Competitor Analysis
We use this for our own projects, white-label SEO projects and consulting work for third parties.
Pros
- Keyword Research: Not only does it find volumes (geos too), but it provides keyword intent and relative difficulty when connected to the domain's GSC.
- On-Page Audits: It compares against competitors on the SERPS and factors in differences in page speed
- Content Optimisation: As well as presenting NLP terms, it also suggests internal links
Cons
- AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
- Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
- Backlinks: Surfer does have a backlink crawler, but it's quite limited
Return on Investment
- Surfer has been a key tool in the past to help us rank many clients
- We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
- The results from using surfer on an article were easily seen within 3 months on average.
Alternatives Considered
Frase and Semrush
Other Software Used
Frase, Copy.ai, ChatGPT
