Name: Surveygoo
Author: Asia Opinions

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Surveygoo is a market research service that aims to provide businesses with valuable insights into opinions, behavior, and trends. According to the vendor, Surveygoo caters to both small and large companies across various industries and professions, including PR agencies, independent PR professionals, brands in different sectors, charities, and boutique agencies. With a range of features and services, Surveygoo aims to empower businesses to generate impactful headlines, create engaging content, and gain valuable insights for effective marketing strategies.

## Key Features

**Insight Planning**: According to the vendor, Surveygoo collaborates with clients to understand their data objectives and determine the best approach to achieve them, tailoring the research to their specific needs.

**Data Capture**: Surveygoo takes care of survey programming, audience targeting, and data collection, aiming to ensure that clients receive the necessary survey responses to gather valuable insights.

**Analyse & Report**: Surveygoo provides clients with comprehensive data analysis and reporting services, presenting the findings in the desired format, including detailed data tables and easy-to-understand chart summaries, according to the vendor.

**Digital PR Alchemy: Transforming Data into Brand Gold**: Surveygoo aims to help clients gather, interpret, and report audience insights, enabling them to develop effective marketing and digital PR strategies based on data-driven decision-making, according to the vendor.

**Poll Power: Harnessing the Voice of the Masses for Effective PR**: According to the vendor, Surveygoo conducts credible opinion polls that can generate attention-grabbing headlines, create compelling content, and inform communication strategies for businesses.

**Content Marketing in the Age of Data: Winning Audience Interest**: Surveygoo aims to utilize data and surveys to drive engagement by creating fresh and unique marketing content that resonates with the target audience, according to the vendor.

**Market Research Consultancy**: Surveygoo offers bespoke market research consultancy services, working closely with clients to meet their research objectives within their desired timeline and budget, according to the vendor.

**Brand Perceptions Research**: According to the vendor, Surveygoo conducts research studies to measure brand awareness, usage, and perceptions, both through one-off studies and ongoing brand tracking research.

**Product & Business Concept Testing**: Surveygoo aims to assist clients in testing new business concepts, feasibility, product ideas, and pricing strategies, providing valuable insights for informed decision-making, according to the vendor.

**Customers & Stakeholders**: According to the vendor, Surveygoo conducts research to understand customer, membership, and employee perceptions, as well as social attitudes and public opinions, helping businesses gain a deeper understanding of their target audience.

Free

Startup

Premium

Retently

Basic

Corporate

Dedicated

eSurveysPro.com

Surveygoo

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Asia Opinions

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Survey Automation

Features related to automating/triggering survey processes such as publishing and reporting.

Notifications and alerts

Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.

Calendar/scheduling

Allows users to schedule start and/or end dates for surveys.

Surveygoo

Overview

What is Surveygoo?