Name: SurveyKing
Author: SurveyKing

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Background Check

Corporate Learning Management

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HR Management

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Workforce Analytics

Workforce Management

Human Resources

Business Internet Service Providers (ISPs)

Cloud Storage

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Configuration Management Databases

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Data Collaboration

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Vertical-Specific

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SurveyKing is a versatile survey software solution designed to cater to the needs of businesses across various industries. It enables companies of all sizes to create, distribute, and analyze surveys to collect valuable feedback from customers, employees, and other stakeholders. With a wide range of features and functionalities, SurveyKing is suitable for marketing and market research professionals, human resources departments, customer experience managers, product managers, non-profit organizations, and service industry businesses.

## Key Features

**Customer Surveys**: Create customized customer surveys using various question types, design options, and branding capabilities. Implement skip and display logic to personalize the survey experience.

**Employee Surveys**: Measure employee satisfaction and engagement with pre-made templates and question types like Likert scale and multiple-choice. Conduct anonymous surveys to encourage honest feedback.

**Google Reviews**: Increase social media reviews by capturing customer feedback and encouraging positive Google reviews. Monitor and address negative reviews promptly with alerts and guidance for reporting inappropriate reviews.

**Statistical Consulting**: Utilize statistical consulting services for data management, survey design, statistical analysis, and report generation. Support for statistical analysis techniques such as regression analysis, chi-square testing, and decision trees.

**Targeted Surveys**: Create targeted surveys to gather feedback from specific demographics or customer segments. Utilize survey panel capabilities and advanced research techniques like MaxDiff and conjoint analysis. Analyze survey results using cross-tabulation analysis and segment data based on specific criteria.

**Net Promoter Score**: Measure and track customer loyalty with the Net Promoter Score (NPS) metric, benchmarked against industry standards.

**Customer Effort Score**: Measure the ease of customer actions with the Customer Effort Score (CES), benchmarked to identify areas for improvement.

**Text Analysis**: Automatically tag and analyze customer feedback to identify common themes and enable quick data segmentation for deeper insights.

**Product Research**: Conduct product research using features like MaxDiff and Van Westendorp to identify important product features and determine acceptable price ranges. Make informed decisions about product design and pricing.

Free

Startup

Premium

Retently

Basic

Corporate

Dedicated

eSurveysPro.com

SurveyKing

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Survey Automation

Features related to automating/triggering survey processes such as publishing and reporting.

Notifications and alerts

Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.

Calendar/scheduling

Allows users to schedule start and/or end dates for surveys.

SurveyKing

Overview

What is SurveyKing?