Name: SWZD Data Intelligence
Rating: 7 (2 reviews)
Author: Spiceworks Ziff Davis

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Chatbot

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Migration

Cloud Storage

Continuous Delivery

Database-as-a-Service (DBaaS)

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Server Virtualization

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Content Management

Contest Management

Email Marketing

Marketing Attribution

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales Enablement

Sales

Cloud Access Security Brokers

Cloud Infrastructure Entitlement Management

Security

Aviation

Construction Takeoff and Estimating

Digital Forensics

Financial Services CRM

Hospital Management

Internet of Medical Things

Medical Office EMR & EHR

Population Health Management

Veterinary

Vertical-Specific

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Spiceworks Ziff Davis (SWZD) offers first-party intent data, via its Data Intelligence service, available from Snowflake on its data sets marketplace.

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SWZD Data Intelligence

Intent data providers collect data indicating buyer intent.  By analyzing this data, intent data providers can supply high-quality leads for customers that are ready to buy.  Intent data tools collect information from a wide array of second and third-party resources.  This data is a valuable tool for lead generation, churn prevention, competitive intelligence and industry bookmarking.  Intent data software also integrates with CRM tools, as well as marketing and sales software to provide the best possible business insights.

Intent Data

Spiceworks Ziff Davis, a division of J2 Global, Inc., is a trusted global marketplace that connects technology buyers and sellers across verticals including IT, Marketing, HR and Finance. Our quality and diversity of first-party intent data gathered from our contextually relevant media network helps tech brands target decision makers across the buying collective. When combined with our integrated marketing capabilities, built on a deep understanding of the buyer’s journey, we enable tech brands get unparalleled access to in-market buyers. Welcome to intelligence-driven, omnichannel marketing. For more information, visit: <a href="http://www.swzd.com" rel="">www.swzd.com</a>.

Spiceworks Ziff Davis

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

Web Personalization

Multi-touch, cross-channel campaigns that are personalized to engage with individual customers.

Content Syndication

Re-publishing  of free or licensed content from third-party sites.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Buyer journey tracking

Scoring and modeling feature used to identify where buyers are in the buying cycle, helping to mitigate churn risk for current customers.

Revenue forecasts

Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.

Audience segmentation

Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.

Conversion optimization

Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Industry information

Information about industries and markets is available and high quality.

Platform Integration Features

Platform integrations that may be offered by vendors.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

Customer Feedback (VoC)

Customer Feedback or Voice of Customer (VoC) integrations collect feedback from customers through questionnaires, forms, polls, or surveys.

ABM Integration

Tools used for targeted account selling, with personalized marketing and sales efforts for strategic accounts to identify the best potential customers.

Sales Intelligence Integration

Tools used to generate leads, track prospect interactions, and aggregate sales data.

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SWZD Data Intelligence

Overview

What is SWZD Data Intelligence?