TrustRadius: an HG Insights company

What is SWZD Intelligent ABM?

SWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data.

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Screenshot of FOCUS: Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD+Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.
Screenshot of ACTIVATE: Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective through SWZD to reach the right contact across multiple channels.
Screenshot of CONVERT: Using top in-market intelligence paired with bottom of the funnel campaign activation, focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales & marketing teams.
Screenshot of MEASURE: Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign launched.

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Screenshot of FOCUS: Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD+Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.