Synerise

Synerise is a Customer Data and Experience Platform (CDXP) that centralizes and utilizes customer data to enhance marketing and engagement. Synerise leverages artificial intelligence to aggregate data from various sources, creating detailed, real-time customer profiles.

Synerise's is powered by TerrariumDB, its proprietary database engine designed specifically for behavioural intelligence, real-time computing.

AI Engine. Its AI algorithms participated in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021.

Users of Synerise can

• Respond to customer actions in real time with instant data collection
• Utilize AI-powered modules for recommendations, search, and predictions
• Deliver personalized content tailored to customer needs and expectations
• Provide a consistent omnichannel experience using the best channels and AI Time Optimizer
• Customize experiences across web, mobile, social media, and remarketing platforms
• Extend communication channels via API integrations (POS, Info Kiosk, Digital Signage, etc.)
• Access ready-to-use predefined use cases
• Ensure quick setup, even for advanced scenarios
• Create flexible campaigns and customer journeys
• Automate workflows for various scenarios, including back-office tasks
• Use customizable templates
• Optimize continuously through A/B/x testing and intelligent traffic allocation

Synerise helps users to:

• Increase conversion through super-targeted AI product recommendations
• Increased sales through personalised search results
• Reduce costs by predicting customer behaviour - propensity to act
• Reduce operational costs with an all-in-one tool
• Optimise ROI through usage-based billing model
• Enhance customer experience and loyalty

Applications Across Industries

Retail: Personalized product recommendations and demand prediction help retailers optimize inventory and ensure popular items are in stock, increasing sales.

E-Commerce: Real-time customer segmentation, personalization, and targeted marketing campaigns significantly enhance conversion rates.

Finance: AI-driven analytics enhance fraud detection and risk assessment, while personalized financial product recommendations increase engagement and satisfaction.

Telecommunications: Predictive maintenance capabilities improve service quality, and customer churn predictions enable proactive retention strategies.