Name: Taglayer
Author: Taglayer

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Service Mesh

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enhanced 911 (E911)

Interactive Voice Response (IVR)

Risk Management

VoIP

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Masking

Email Verification

File Sync and Share

Fraud Detection

HTML Editors

IT Asset Management

Integration Platform as a Service (iPaaS)

License Management

Log Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secret Managers

Software Distribution

Tape Storage

Threat Hunting

Threat Intelligence

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Content Management

Email Marketing

Graphics

IP Geolocation

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

Swag Management

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Video Surveillance

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Laboratory Information Management

Legal Billing

Vertical-Specific

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Taglayer is positioned as a customer experience platform that aims to assist marketers in creating personalized customer journeys and delivering improved online experiences to their visitors. The vendor claims that Taglayer enables marketers to gain a better understanding of their audience, build personalized journeys, utilize various communication channels, measure the impact of their efforts, and ultimately drive more conversions.

## Key Features

According to the vendor, Taglayer offers the following features:

**Better customer experiences**: Taglayer allows marketers to create personalized customer journeys and deliver improved online experiences to visitors by tailoring the customer journey based on visitor behavior and preferences. The vendor claims that this feature has the potential to enhance the overall customer experience and drive more conversions.

**Understand audience**: Marketers can gain insights into visitor behavior and touchpoints, identify known and unknown visitors, automatically gather visitor data, and segment the audience using filters. The vendor suggests that this feature provides marketers with a deeper understanding of their audience, enabling them to target them effectively.

**Build personalized journeys**: With Taglayer, marketers can create custom journeys for different customer segments, display relevant content based on the stage of the funnel, gain a clear overview of different journeys, and conduct A/B tests to optimize journeys. The vendor claims that this feature empowers marketers to create tailored experiences for their audience and continuously improve their campaigns.

**Use different channels**: Taglayer allows marketers to make changes to websites and email campaigns without coding, launch pop-ups, push notifications, and other communication channels, use AI algorithms to push relevant content, and retarget the audience on social media. The vendor asserts that this feature provides marketers with multiple channels to engage with their audience and deliver personalized messages.

**Measure the impact**: With Taglayer, marketers can track conversions and measure the success of different cases and channels, run A/B tests to optimize performance, and gain valuable insights into data and customer experiences. According to the vendor, this feature enables marketers to effectively evaluate the impact of their efforts and make data-driven decisions to improve their campaigns.

**Recruitment**: Taglayer offers features that enable recruitment marketeers to provide a personal approach to candidates, predict candidate behavior and interests, create custom journeys for different candidate segments, and follow up with candidates through preferred channels. The vendor suggests that this feature enhances the candidate experience and streamlines the hiring process.

**Ecommerce**: Marketers can leverage Taglayer to increase sales with personalized customer experiences, analyze customer behavior and interests, create custom journeys for different customer segments, and follow up with customers through preferred channels. The vendor claims that this feature can boost conversions and enhance the overall shopping experience.

**Real Estate**: Taglayer aims to help real estate professionals deliver outstanding customer experiences to prospects and clients. It enables them to understand lead behavior and interests, create custom journeys for different audience segments, and follow up with leads through preferred channels. The vendor asserts that this feature helps build strong relationships with leads and provides personalized services.

**Automotive**: Taglayer offers features that aim to turn browsers into leads and loyal customers for automotive businesses. It allows businesses to analyze lead behavior and interests, create custom journeys for different lead segments, and follow up with leads through preferred channels. The vendor suggests that this feature can help engage potential customers and drive them towards conversion.

**Media**: According to the vendor, Taglayer can help media organizations increase readership and subscriptions by delivering a better reader experience. It enables them to understand reader behavior and interests, create custom journeys for different reader segments, and follow up with readers through preferred channels. The vendor claims that this feature empowers media organizations to deliver personalized content and build a loyal reader base.

Remarkety

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Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Taglayer

Overview

What is Taglayer?