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TapInfluence

Score9.1 out of 10

12 Reviews and Ratings

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What is TapInfluence?

TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013.

Categories & Use Cases

Reviews

What users are saying about TapInfluence.
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Best tool for searching influencers of your niche

Incentivized
Bart KoganView profile
Lead Software Engineer in Information Technology at Movares (1001-5000 employees employees)

Pros

  • TapInfluence has been used by my company for a really long time now and we have been using it religiously for influencer discovery and analysis.
  • TapInfluence has many advantages for all users like its searchable database is just mind-blowing.
  • It really easily and efficiently filters out the most relevant influencers needed by a business according to the business portfolio.

Cons

  • It is also crucial to understand the cons associated with TapInfluence so that the overall software can be improved in a much better way. In my opinion, TapInfluence should give a considerable amount of attention to their customer support service as it needs to get a lot better.
  • Software like TapInfluence should be very easy to use due to its intuitive interface but I feel that here it is difficult to use especially for beginners.

Return on Investment

  • Its price is reasonable.
  • It connects with influencers so easily and effortlessly.
  • No one ever thought that finding influencers that once was considered a tedious task would now become so easy.

Alternatives Considered

Mention

Other Software Used

SAP CRM, zoovu, DoubleNet Pay, Olono

Connecting with influencers has never been easier.

Incentivized
Jessica Alvarez
Founder in Marketing at GAL Real Estate (1001-5000 employees employees)

Pros

  • I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
  • The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
  • TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.

Cons

  • TapInfluence does not provide me with functions to contract with the influencers. Currently, it only allows me to communicate with them and I must contract them with a third-party service, since TapInfluence does not provide me with functions to be able to carry out the contract on the same platform. TapInfluence allows me to add the influencers that work for me, in order to have a synchronization of the advertising data that each influencer does, however, the contract process I cannot do.
  • It is software with very high prices. The prices offered by TapInfluence may be lower, the functions it offers are completely basic and are not so advanced that it has such high prices. The functions of TapInfluence include the influencer advertising monitoring service and the direct contact and recommendations of influencers for each business sector, I do not understand why the prices are so high.

Return on Investment

  • Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
  • We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
  • We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.

Other Software Used

Cloverpop

Tap into the influencer database and make meaningful connections

Incentivized
Verified User
Administrative Assistant in Marketing (11-50 employees employees)

Pros

  • TapInfluence searchable database is awesome.
  • Connecting with influencers is made easy.
  • Saves us time for searching manually which is far more difficult.

Cons

  • Negotiating and creating contracts could be better by having more of this functionality built into the site.
  • When you initially use the site it can definitely be a bit hard to use.
  • Customer support could be better.

Return on Investment

  • Grow influencer marketing campaigns.
  • Make great influencer connections and relationships.

Awesome influencer marketing tool

Incentivized
Verified User
Account Manager in Corporate (11-50 employees employees)

Pros

  • The analytics on the platform is super helpful and the stats can help you to see if there is any ROI from the campaigns.
  • The campaign management portion is also super helpful as it gives you a single platform to be able to take care of all these things.
  • You get great ROI with these campaigns.

Cons

  • The cost of the platform itself is very high it could definitely be cheaper.
  • I wish the platform did more to connect and help with contracts and negotiations.

Return on Investment

  • A lot of the campaigns increase ROI by helping you.
  • Increases efficiency by keeping all of the analytics and actions within one piece of software.
  • Less risk by doing negotiations and deals through the platform.

Search and connect with influencers in your niche

Incentivized
Verified User
Manager in Sales (11-50 employees employees)

Pros

  • This tool makes it extremely easy to search for influencers under a specific niche or category.
  • You can easily connect with influencers and save a lot of time instead of using the social networks themselves.
  • Available in full functionality on web and desktop versions.

Cons

  • The interface and platform could be built better and easier to use.
  • The cost could definitely be reduced for what is provided unless they assist and provide more support in the process.
  • Negotiations and contracts through the platform.

Return on Investment

  • Has helped us promote our brand and increase awareness.
  • Assisting in working with clients to strengthen relationships and retention rate.
  • Increased efficiency and less time dealing on each social platform.