Tercept

Tercept is a unified analytics platform designed to assist publishers, agencies, and ad-tech companies in generating insights and enhancing revenue. According to the vendor, Tercept provides real-time data and insights to manage and accelerate revenue growth. It is suitable for companies of various sizes, from small businesses to large enterprises, and is utilized by professionals in the publishing, agency, ad-tech, programmatic advertising, and revenue operations management industries.

Key Features

Unified Analytics: According to the vendor, Tercept aggregates monetization, analytics, and marketing data into a single dashboard, offering visualization and charting capabilities. It aims to save time by reducing the need for manual spreadsheet preparation and provides the ability to derive deep insights by unifying programmatic data and analyzing it across key dimensions. The vendor claims that Tercept improves data accuracy by simplifying complex monetization stacks into easily understandable dashboards. With continuous monitoring and alerting, issues in the monetization stack can be identified within hours, allowing for faster decision-making with hourly reporting. The vendor asserts that Tercept serves as a vital component of revenue operations reporting.

Direct Campaign Optimization: The vendor states that Tercept employs AI-driven campaign optimization to enhance important metrics such as CTR, viewability, and view-through conversions. By leveraging boosted stats, users are claimed to have the potential to command higher CPMs and larger budgets.