Textual

Textual is a platform designed to transform customer engagement through text messaging. According to the vendor, Textual's main feature is the Text-to-Buy capability, which allows customers to make purchases with a single text message. This feature aims to simplify the purchasing process and increase mobile revenue for businesses. Textual is positioned as a solution suitable for businesses of various sizes, from small startups to large enterprises. It caters to industries such as retail, e-commerce, beauty and cosmetics, food and beverage, and fashion and apparel.

Key Features

Text-to-Buy: According to the vendor, Textual enables customers to conveniently purchase products with a single text message, potentially increasing mobile revenue for businesses.

Product Drops: The vendor claims that Textual empowers businesses to create exclusive offers, flash sales, and limited editions, potentially fostering higher engagement and increasing conversion rates.

Subscriber Acquisition Tools: The vendor states that Textual provides tools such as QR codes, website sign-ups, and social media integration to help businesses quickly grow their SMS subscriber base.

Text-to-Buy Campaign Wizard: According to the vendor, Textual offers a user-friendly interface for creating SMS and text-to-buy campaigns, automating product offers, and providing manual, scheduled, and automated campaign options.

Cross Sell & Up Sell: The vendor claims that Textual simplifies the process of adding cross-sell or upsell campaigns, potentially extending customer engagement and generating additional sales opportunities.

Automated Flows: According to the vendor, Textual allows businesses to create automated welcome series flows using onboarding rules and purchase triggers, potentially enhancing the customer journey and boosting conversion rates.

Audience Segmentation: The vendor states that Textual enables businesses to segment subscribers based on customer preferences, geographic location, source, status, and purchase behavior, potentially delivering targeted messages to the right audience at the right time.

Standard Text Messaging: According to the vendor, Textual can be used for standard text message promotions, scheduling promotions, flash sales, or announcements, potentially enhancing customer engagement through personalized text messages.

Mobile Wallet Integration: The vendor claims that Textual integrates with mobile wallets like Apple Pay and Google Pay, allowing customers to make instant purchases using their preferred mobile payment method, potentially enhancing the mobile shopping experience.

SMS Marketing Opt-ins: According to the vendor, Textual allows businesses to capture SMS marketing opt-ins from customers, potentially building a loyal customer base and enabling targeted marketing campaigns through SMS.