Name: The ADEX DMP
Author: The ADEX

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Development

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Supply Chain Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Infrastructure

Data Center Infrastructure Management

Data Lakehouse

Data Observability

Data Privacy Management

Database Load Balancing

Ethernet Switches

File Sync and Share

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Log Management

Managed IT Service

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Packet Analyzer

Password Management System

Remote Support

SOA Governance

Single Sign-On

Smart Contracts

Solid State Drives

Threat Hunting

Threat Intelligence

Virtual Private Cloud (VPC)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Collaboration

Customer Success

Digital Content Creation

Digital Signage

Email Marketing

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Construction Management

Equipment Rental

Homeowner's Association (HOA) Management

InsurTech

Insurance Suites

Investment Portfolio Management

Tax Practice Management

Vertical-Specific

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The ADEX DMP is a self-hosted data technology solution aimed at revolutionizing digital marketing. According to the vendor, this platform allows businesses to efficiently manage, activate, analyze, and collect user data from various online and offline channels. It offers features such as real-time segmentation, audience extension, and contextual keyword targeting, which the vendor claims can help enhance marketing performance. The ADEX DMP caters to digital marketing professionals, advertising agencies, media companies, e-commerce businesses, and data-driven companies of various sizes.

**Real-time Segmentation**: According to the vendor, The ADEX DMP offers dedicated real-time segments based on request attributes. Users can assign segments within real-time and tag them in the DSP. The vendor claims that the real-time API is continuously updated to ensure the latest information for evaluation.

**Audience Extension**: The ADEX DMP goes beyond traditional targeting methods by helping digital companies find relevant signals to extend their audience. The vendor suggests that this feature can potentially improve marketing performance.

**Contextual Keyword Targeting**: The ADEX DMP enables text search and targeting beyond page attributes, according to the vendor. It enhances topics, interests, and keyword targeting through its own crawler and continuous full-text scan, providing more accurate and effective campaigns.

**Data Collection**: The ADEX DMP collects data from various online and offline channels, including desktop, mobile, and HBBTV. It tracks predefined attributes, ranging from standard information like demographics to highly customized characteristics, according to the vendor.

**Data Processing**: Segmentation is a core element of The ADEX DMP's data processing capabilities, according to the vendor. It offers a wide range of operators and complex settings, including "and/or" operators, recency and frequency settings at the segment level, constraint conditions, and more.

**Data Activation**: The ADEX DMP provides seamless activation of user data for digital marketing campaigns, according to the vendor. It offers existing integrations with relevant players in the market, such as Active Agent, Adition, Adform, Google Stack, Mediamath, and more.

**Multi-Client Capability**: The ADEX DMP allows users to control sub-clients individually, granting them dedicated reading and/or writing access. This feature enables sub-client specific segment building or globally available audiences under the master instance, according to the vendor.

**Data Sharing**: The ADEX DMP enables data sharing on every level, allowing instances to be handled autonomously or shared with other The ADEX clients, according to the vendor. It also offers the option to monetize data via external platforms.

**The Technology**: The ADEX DMP provides a comprehensive data management solution, according to the vendor. It reports all possible data points and offers a graphical user interface for real-time data filtering. The vendor also claims that it offers real-time API data access for dynamic and user-centric data management.

Personal

Team

Department

Organization

Clear Analytics

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The ADEX DMP

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

The ADEX

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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Data Management Platforms (DMP)

The ADEX DMP

Overview

What is The ADEX DMP?