Name: The Layer
Author: Layer Systems

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Feature Management

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Workflow

Enterprise

Accounting

Accounts Receivable

CTRM

Travel Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Change and Configuration Management

Cloud Migration

Cloud Storage

Configuration Management

Data Deduplication

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Migration

Mobile Data Security

Mobile Identity

Network Performance Monitoring

SaaS Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Aviation

Banking

Geographic Information

Insurance Agency Management

Insurance Claims Management

Physical Therapy

Vertical-Specific

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The Layer, developed by Layer Systems Limited, is a telecoms and IT software solution designed to support telecoms and IT companies in their digital transformation efforts. It offers a unique combination of industry-specific software and professional services to drive business growth. The Layer caters to small, medium, and large telecoms and IT companies, as well as managed service providers, unified communications providers, technology resellers, and other related industries.

## Key Features

**Telecoms & IT Software Solution**: The Layer is a comprehensive telecoms and IT software solution that caters to the specific needs of telecoms and IT companies.

**One Platform to Accelerate Your Business**: The Layer provides a secure cloud-based platform that can be accessed from anywhere. It aims to help telecoms and IT businesses increase revenue and improve customer retention. The platform offers a unified login system to manage the entire customer journey, along with intelligent integrations and developer tools.

**Boost Retention with High-Value Data**: The Layer helps businesses retain customers and maximize revenue by providing valuable insights into customer accounts and purchase history. It facilitates cross-selling and upselling opportunities and enables fast lead-to-order conversion.

**Analyse & Optimise**: The Layer empowers businesses to transform their data into actionable insights. It offers real-time KPI reporting and intuitive dashboards to support informed decision-making.

**Unlock Operational Efficiencies**: The Layer streamlines business processes, reduces manual tasks and administrative time, and eliminates data duplication. It provides automated workflows and seamless integrations, ensuring a reliable and consolidated source of information.

**Scale Your Business**: The Layer is designed to grow alongside businesses. It offers flexible integrations that allow the addition of new tools and functionalities as businesses expand.

**Speed up Quote to Invoice Time**: The Layer features a configurable CPQ (Configure, Price, Quote) tool tailored specifically for the telecoms and IT industry. It enables the generation of signable PDF quotes, expediting the quote-to-invoice process.

**Prospect Management**: The Layer includes a presales module that facilitates lead nurturing. It offers task management capabilities, email templates, contract expiry tracking, and lead delegation. The platform also provides features such as appointment booking, feedback management, KPI setting, and reporting widgets.

**Sales Management**: The Layer simplifies sales processes with automation and intuitive tools. It enhances task management, forecasting, reporting, and overall sales operations by providing a comprehensive view of customer interactions. The platform enables real-time sales pipeline tracking, intuitive dashboards, and reporting capabilities. It also includes a feature-rich quote tool and supports renewals and cross-selling.

**Customer Experience Management**: The Layer offers a dedicated service module to enhance customer experience. It includes a highly customizable case management system, intelligent workflow automation, live widgets, SLA (Service Level Agreement) monitoring, and customer feedback tracking. The platform provides a 360-degree view of customer accounts and enables personalized and real-time interactions.

Norada Solve360

Copper is a customer relationship management (CRM) built as an integration into Google Apps.

Basic - Paid Annually

Professional - Paid Annually

Business - Paid Annually

Starter - Paid Annually

Copper

The Layer

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. 

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Layer Systems

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

Platform

Mobile access

Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

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The Layer

Overview

What is The Layer?