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The Q4 Platform

Score7.9 out of 10

3 Reviews and Ratings

What is The Q4 Platform?

Q4 Desktop is a cloud-based investor relations platform designed to unify tools vital for the Investor Relations industry. The software provides users with access to IR CRM and market intelligence data, enabling them to build successful investor relations programs that improve their engagement with investors while understanding stock movements. Q4 Desktop was built with workflow mirroring capabilities to ensure that users have an easy time navigating the system, building effective strategies, demonstrating impact, and measuring outreach success.

Q4 combines an exceptional customer experience model with leading-edge technology specifically developed for Investor Relations workflows, making it ideal for Corporate Communications professionals across all public companies who wish to enhance their communications strategies and targeting of investors. With innovative features like websites, virtual events, video conferencing, investor targeting services, corporate access solutions among others providing actionable insights through capital markets intelligence using advanced analytics algorithms allowing businesses to make informed decisions quickly. Q4 aims to facilitate better storytelling by prioritizing intuitive corporate reporting resulting in improved sentiment analysis and value creation metrics. The platform aggregates data from various sources such as websites, events or CRMs empowering your business's shareholder base comprehension alongside comprehensive valuations based on critical pricing information available within the application improving visibility for key stakeholders throughout your organization.

Best in class IR website and CRM product

Use Cases and Deployment Scope

We use Q4 Desktop to run our investor relations website as well as their CRM product for investor relations intelligence. The investor relations website process started by choosing a template and deciding which areas we wanted to unlock. We kept it fairly simple by going with mostly auto populating information about the stock price and filings.

Pros

  • easy to use
  • comprehensive database access
  • good looking ux/ui

Cons

  • speed of platform
  • lacking mobile app
  • pricing structure is fragmented

Most Important Features

  • website maintenance
  • news feed from SEC website
  • connected to press release service

Return on Investment

  • reduced engineering time for website maintenance (2 hours per release)
  • reduced collaboration time with marketing team
  • automatic press release postings

Other Software Used

BD Corporate, FactSet