Timelaps

Brand tracking for modern marketers. Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and discovers if the user's brand marketing is working. Timelaps is updated in real-time and continuously, based on the latest science of brand growth.

Timelaps measures brand and competitors across a comprehensive set of metrics:

1. Brand Funnel: Awareness, Consideration, Purchase, and Loyalty. The foundation of brand health.

2. Moments: Inspired by Category Entry Points, the Ehrenberg-Bass framework for measuring mental availability. Track which buying situations a brand owns, and which are missing.

3. Associations: The imagery and attributes people connect with a brand vs. competitors.

4. Advertising & Word of Mouth: Recall of advertising and organic conversations. See what's cutting through.

5. Category Insights: How people buy in the category: repertoire size, switching behavior, and decision-making style.

6. Profile & Media: Who buyers are and where to reach them. Demographics, psychographics, and media consumption.

Timelaps describes the benefits of their platform as:

• Real Data: Insights from thousands of real consumers in the brand's category.

• Modern dashboard: An always-ready intelligent dashboard, not a dusty slide deck.

• Always-On: Surpasses annual "waves" by offering continuous tracking.

• Research-Grade AI: Combines the latest in brand science with AI that surfaces actual opportunities, not just charts.

• Startup Speed: Sets up in days, not months.

• SaaS Pricing: Priced like a subscription, not a bloated agency retainer.