Name: totaltrac
Author: Totaltrac

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Virtual Reality

Development

Learning Management

Education

Business Intelligence (BI)

Case Management

Collaboration

Document Generation

File Sharing

Supply Chain Management

Workspace Planning

Enterprise

Accounting

CTRM

Digital Banking

Treasury Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Business Internet Service Providers (ISPs)

Cloud Storage

Enterprise Printing

Fraud Detection

High Availability Cluster

Incident Response

Integration Platform as a Service (iPaaS)

Internet Security

IoT Security

Log Management

Message Oriented Middleware

Network Performance Monitoring

SOA Application Gateways

Sensitive Data Discovery

Unified Communications Monitoring

Vendor Risk Management

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Mapping

Demand Generation

Domain Registration Services

Email Marketing

Market Research

Marketing Automation

Mobile Marketing

Social Media Management

Survey & Forms Building

Technology Review

Video

Web Analytics

Marketing

Field Service Management

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Security

Construction Management

Direct Secure Messaging

Membership Management

Online Voting

Real Estate

Text Analysis

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Priority Matrix

Appfluence

eMeetingsOnline

ReportsNow

Crowdtap

FastPIPE

FastEST, Inc.

AspenOne Supply Chain Management

Aspen Technology

Azurepath

Azurepath, LLC.

Screenful

Screenful Oy

Aras PLM

Aras Corporation

Frosmo

Frosmo Ltd

totaltrac is a direct mail tracking software designed to assist businesses in tracking, analyzing, and optimizing the performance of their direct marketing campaigns. It is suitable for companies of all sizes, from small businesses to large enterprises, and is utilized by marketing professionals, advertising agencies, direct mail companies, printers, and lettershops. According to the vendor, totaltrac provides a range of features that allow users to monitor campaign delivery, validate results, collaborate with business partners, verify delivery, boost response rates, and analyze and optimize campaign performance.

## Key Features

**Track Mail**: According to the vendor, totaltrac allows users to monitor the progress of campaign delivery and report down to an individual record. It provides visibility into the mailstream, enabling users to know the exact location of their mail at any given time. The vendor claims that totaltrac ensures that all records are processed and delivered.

**Validate Results**: The vendor states that totaltrac helps build client trust by providing direct access to campaign performance metrics. Users can access real-time data 24/7 through a simple user interface, allowing them to compare multiple projects and make informed decisions more efficiently.

**Collaborate Effectively**: According to the vendor, totaltrac enables users to plan, communicate, and coordinate with their unique community of business partners. It allows for seamless collaboration with creative teams by sharing files, reports, and results. The vendor claims that totaltrac empowers marketing teams to execute perfectly timed multi-channel marketing.

**Verify Delivery**: The vendor states that totaltrac helps users verify that all records are processed and delivered. It allows users to coordinate and trigger marketing events to boost response rates. Additionally, totaltrac helps users plan for increased traffic at the optimal time for marketing and cost optimization.

**Boost Response**: According to the vendor, totaltrac allows users to coordinate and trigger marketing events to boost response rates. It helps users plan for increased traffic at the right time for marketing and cost optimization. Users can engage at a deeper level with personalized URLs (PURLs) in outbound and inbound campaigns.

**Analyze & Optimize**: The vendor claims that totaltrac enables users to test, track, measure, analyze, optimize, and repeat for campaign performance improvement. It provides real-time data 24/7 through a simple user interface for comprehensive analytics and reporting. According to the vendor, totaltrac helps users identify and proactively resolve campaign issues to improve the effectiveness and timeliness of response.

**Collaboration Tools**: According to the vendor, totaltrac offers features such as attaching comments for all users to see and instant message chatting to stay closely engaged. Users can define and invite their business community with user profiles and configure permissions. The vendor states that totaltrac allows users to create customizable dashboards for advanced analytics and reporting.

**Tracking & Synchronization**: The vendor claims that totaltrac expertly tracks outbound and inbound direct mail, email, and web campaigns. It allows users to engage at a deeper level with personalized URLs (PURLs) for each recipient. According to the vendor, totaltrac automatically triggers marketing events based on mail delivery dates.

**Digitally Reactive Mail**: According to the vendor, totaltrac helps users identify unknown website visitors and connect with personalized direct mail retargeting campaigns. It offers quick turnaround with high return on investment, response rate, and conversion rate. The vendor claims that totaltrac combines online and offline marketing for a seamless customer experience and increased brand awareness.

**Email**: The vendor states that totaltrac allows users to combine direct mail and email marketing to maximize strengths and minimize weaknesses. It enables users to track the delivery of each individual direct mail piece and automatically sync with email deployment. According to the vendor, totaltrac helps achieve higher brand awareness, ROI, and customer experience through a combination of direct mail and email.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

Opal

Opal Pro

Teams Pro

totaltrac

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Totaltrac

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Content Marketing Software

totaltrac

Overview

What is totaltrac?