Name: TruTrade
Author: Alexander Babbage

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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TruTrade is a location intelligence platform provided by Alexander Babbage that aims to offer in-depth insights into the performance of physical locations. The platform helps businesses understand the correlation between customer needs and their destination for achieving business success. It provides a range of tools and data analysis capabilities to optimize marketing strategies, build customer loyalty, and make data-driven decisions.

## Key Features

**Competitive Location Analysis Tool Kit**: According to the vendor, the TruTrade platform includes an application that visually represents a business's competitive landscape. Users can compare their location against existing competitors and develop data-backed strategies for success. This tool kit enables businesses to identify customer origins in relation to other brands, helping them maintain a competitive edge.

**Your TruTrade Area Analysis**: The vendor claims that TruTrade offers highly accurate Trade Area analysis with access to millions of data points. Users can obtain up-to-date demographic information, human movement data, digital interests, and consumer spending insights. This analysis provides valuable insights into the smallest geographic areas, enabling businesses to make well-informed decisions. Curated data and competitor analysis assist in determining the next strategic move.

**POI Performance Reports**: TruTrade leverages historical data to evaluate the performance of points-of-interest (POI) over time, as stated by the vendor. Users can generate reports, charts, graphs, and visualizations to analyze and comprehend the POI data. These reports offer valuable insights into the performance and effectiveness of specific locations or areas, allowing businesses to optimize their operations and make data-driven decisions.

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TruTrade

Location Intelligence

Alexander Babbage

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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TruTrade

Overview

What is TruTrade?