Unacast

Unacast is a location processing platform that offers a suite of foot traffic insights for businesses across various industries. According to the vendor, Unacast's solutions are designed to cater to companies of all sizes, from small businesses to large enterprises. Professionals in retail, real estate, supply chain, insurance, financial services, and more can leverage Unacast's location data to gain valuable insights and make informed decisions to optimize their operations.

Key Features

Location Processing Platform: Unacast provides a platform for processing and contextualizing location data. The platform allows businesses to ingest actionable data sets and unlock previously untapped information.

Data Sources: Inclusive + Agnostic: Unacast's solution includes data from various sources, such as mobile towers, GPS, sensors, Wi-Fi, and third-party providers. By utilizing these diverse data sources, Unacast's solution aims to improve energy efficiency and revenue for Smart City Product & Services Providers.

Forecasting: Unacast offers a forecasting solution that provides insights into supply chain, logistics, distribution, and demand forecasting. Through human mobility insights, businesses can make data-driven decisions and enhance their decision-making processes.

Site Selection: Unacast's site selection solution helps businesses make data-driven decisions when choosing new business locations. The solution enables businesses to measure consumer activity at specific locations, analyze changes in area demographic profiles, and assess site potential using venue-specific foot traffic as a proxy.

Site Performance: Unacast's site performance solution offers in-depth insights into the performance of specific sites. Businesses can benchmark their sites against the market and competitors, identify foot traffic patterns and cross-shopping behaviors, and evaluate the impact of promotions and campaigns.

Competitive Intelligence: Unacast's competitive intelligence solution allows businesses to gain insights into their competitive landscape using location data. Businesses can compare their foot traffic with competitors, analyze potential cannibalization effects, uncover cross-visitation trends, and understand consumer behavior related to competitors' sites.