UpContent helps you kick butt with content curation
Use Cases and Deployment Scope
We use UpContent to curate content that we want to share on social media for our business, as well as for our clients. It makes social media much easier.
We also use it to keep ourselves up-to-date and informed on trends in our industry and those we serve. UpContent makes it easy to bring content from trusted sources together. No more going to hunt for it. It's all right there in the platform.
Finally, we also use UpContent to display a "what we're reading page" on our site and to send a curated content newsletter.
Pros
- Organize content from multiple sources
- Helps you leverage curated content more easily for use on social media
- Allows you to quickly share articles with your audience that you think will resonate with them
Cons
- I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
Likelihood to Recommend
UpContent is effective for helping you:
<ul><li>Gather information several different content sources</li><li>Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information</li><li>Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.</li></ul>I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
