Name: Uplifter
Author: Uplifter

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Service Mesh

Development

Alumni Management

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Cost Management

Cloud Storage

Database Performance Monitoring

Email Verification

Fraud Detection

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed IT Service

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Network Simulation

NoSQL Databases

Rack Servers

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Digital Rewards

Email Marketing

Marketing Automation

Online Proofing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

API Security

File Integrity Monitoring

Security Orchestration, Automation and Response (SOAR)

Security

Animation

Construction Management

Debt Collection

ID Card

Last Mile Delivery

Municipal

Vertical-Specific

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Uplifter is a comprehensive campaign analytics platform designed to simplify campaign tracking for marketers, analysts, and agencies. According to the vendor, it offers a range of features to generate consistent tracking links, report campaign effectiveness, and automatically discover insights. The platform caters to companies of all sizes, from small businesses to large enterprises, and is utilized by marketing teams, analytics teams, agencies, and partners across various industries.

## Key Features

**UTM Builder**: According to the vendor, Uplifter provides an intuitive UTM Builder that allows users to create error-free campaign links. Users can customize parameters, enforce character limits, and choose from various input options.

**URL Shortener**: Uplifter offers a URL Shortener feature to generate short links and increase clickthrough rates. Branded short links can be created to track offline and clickthroughs, providing more accurate data.

**QR Code Generator**: The vendor claims that Uplifter's QR Code Generator enables users to generate custom QR codes for tracking online and offline touchpoints. Users can analyze the performance of QR codes and their effectiveness in driving engagement and conversions.

**Campaign Dashboards**: Uplifter's Campaign Dashboards provide a centralized location to track and report on all campaign links. Users can access an audit trail of every link created, including performance metrics and creation details.

**Link Performance Analysis**: According to the vendor, Uplifter allows users to analyze the performance of each campaign link, gaining insights into clickthrough rates, conversions, and engagement. This feature helps identify underperforming links and make necessary adjustments.

**Insights and Recommendations**: Uplifter automatically discovers insights and provides recommendations based on campaign data, according to the vendor. Users can leverage these insights to optimize their campaigns and improve overall performance.

**Custom Parameters**: Users can add custom parameters to their tracking links in Uplifter, enabling segmentation based on specific needs. The platform offers dropdown lists, free text, or date pickers for parameter values.

**Workspace Management**: According to the vendor, Uplifter enables users to create different workspaces for various channels or brands. User permissions can be set to ensure appropriate access, enhancing collaboration and data security.

**Integration and API**: Uplifter seamlessly integrates with other tools and platforms, facilitating the movement of updated links and sharing of new links with colleagues and agencies. APIs are available for further customization and automation.

**Landing Page Checker**: Uplifter's landing page checker ensures proper loading, speed, and absence of redirects for associated landing pages. The vendor claims that the landing page corrector feature can address common issues, enhancing user experience.

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HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.

10,000 Page Views

25,000 Page Views

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Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

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Uplifter

Overview

What is Uplifter?