Upp

Upp is a retail intelligence ecosystem developed by Upp Technologies Ltd. According to the vendor, Upp aims to transform eCommerce by providing advertising automation for Google Shopping and decision intelligence to drive commercial success. This solution is designed to cater to retailers of all sizes, from small businesses to large enterprises, and is commonly used by digital marketers, PPC managers, digital marketing agencies, and retailers across various industries such as fashion, electronics, and home goods.

Key Features

Upp Inventory Intelligence: According to the vendor, Upp Inventory Intelligence helps retailers improve performance by guaranteeing that marketing spend is invested in the right products at the right time. The product ensures that advertising investment promotes products that are in demand, in stock, and have a positive margin.

Upp Advertising for Google Shopping: The vendor claims that Upp Advertising for Google Shopping enables retailers to increase sales and profitability while scaling their Google Shopping campaigns. According to the vendor, this feature helps retailers acquire more customers, boost revenue, and ensure that marketing investment is focused on the right products.

Upp Insights: According to the vendor, Upp Insights provides valuable data analysis-based insights to retailers, helping them make informed decisions and improve overall efficiency. The feature aims to assist retailers in reaching their business goals by providing unique insights based on data analysis.

Data-led Audit: Upp offers a data-led audit that analyzes retail performance data to identify areas of improvement. According to the vendor, this feature helps retailers understand their strengths and weaknesses and provides actionable recommendations for optimizing business operations.