What is Verity Guest?
VerityGuest is a customer relations solution suite for hotels, specializing in building extended customer data profiles (Guest DNA) and providing clients a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Verity also contains a customer data platform, a single data platform to drive better experiences for guests and better outcomes for hoteliers. VerityGuest consolidates data from all relevant, online and off-line, sources such as PMS, POS and website providing CRM, loyalty, advanced analytics and marketing automations.
Verity Guest Property Intelligence is a comprehensive hospitality analytical model boasting dozens of predefined reports and self-service dashboards. Hospitality companies can use this Business Intelligence solution to guide customer service, implement better promotions, and more accurately analyze revenue indicators.
Verity also contains a customer data platform, a single data platform to drive better experiences for guests and better outcomes for hoteliers. VerityGuest consolidates data from all relevant, online and off-line, sources such as PMS, POS and website providing CRM, loyalty, advanced analytics and marketing automations.
And Verity Guest contains advanced CRM functionality that includes Identity Resolution, creation of sub accounts, Survivorship, Audiences, Deletion & Anonymization, and Tag Management. Verity Identity Resolution assigns a unique ID to each individual so it can stitch together multiple records of that person across different systems. For example, if Michael Balzary is a guest record in Hotel A, another record in Hotel B, and another record in SPA system, the system knows that Michael is one person, not three individuals, correcting engagement with him.
Verity Guest also orchestrates email marketing for both transactional emails and targeted marketing campaigns based on data in PMS, Web, CRM, … to drive new reservations and revenue as well as to create a stronger bond between a brand and its guests.
Verity Guest also orchestrates email marketing for both transactional emails and targeted marketing campaigns based on data in PMS, Web, CRM, … to drive new reservations and revenue as well as to create a stronger bond between a brand and its guests.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is Verity Guest?
VerityGuest is a customer relations solution suite for hotels, specializing in building extended customer data profiles (Guest DNA) and providing clients a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.