Name: Vertoz IngeniousPlex
Author: Vertoz

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Ingenious Plex is a programmatic technology offered by IngeniousPlex that aims to assist businesses in converting prospects into customers and maximizing returns on advertising investments. According to the vendor, this solution caters to a wide range of professions and industries, including advertising agencies, marketing professionals, e-commerce companies, retailers, and media companies. The following key features are highlighted:

## Key Features

**Programmatic Technology**: According to the vendor, Ingenious Plex harnesses programmatic technology to improve the conversion of prospects into customers. Real-time analysis is utilized to enhance transparency and control, while better targeting capabilities aim to reach the right prospects at the right time.

**Multitude of Advertising Solutions**: Ingenious Plex offers a variety of advertising solutions to meet specific campaign objectives. Users can access various advertising channels effectively, including display ads, video ads, and native ads.

**Dedicated Account Manager**: The vendor provides a dedicated account manager to offer personalized support and guidance. Users can receive expert advice on campaign setup, optimization, and performance tracking, and collaborate with their account manager to develop effective advertising strategies.

**Data-Driven Approach**: Ingenious Plex emphasizes leveraging data to make informed advertising decisions. Real-time analytics and insights are available to understand campaign performance, and audience data can be used to target the most relevant prospects and increase conversions.

**Fully-Customizable White-Labeled Platform**: According to the vendor, Ingenious Plex offers a fully-customizable white-labeled platform, allowing users to add their own branding elements. This customization aims to create a seamless experience for clients and showcase agency capabilities and expertise.

**Real-Time Analysis**: Users can access real-time analysis of campaign performance and metrics. Key performance indicators (KPIs) can be monitored to track campaign success and make data-driven decisions for optimization.

**Enhanced Transparency & Control**: Ingenious Plex aims to provide transparency into the ad buying process, allowing users to understand where their ads are being displayed. Users have control over ad placement and targeting to ensure brand safety.

**Better Targeting Capabilities**: Ingenious Plex offers advanced targeting options, including demographics, interests, and behavior. According to the vendor, users can refine their targeting strategies based on real-time data and insights.

**Reduced Ad Frauds**: The vendor claims that Ingenious Plex incorporates advanced ad fraud detection and prevention measures to minimize the risk of fraudulent activities in advertising campaigns. This aims to ensure that ads reach real users and generate genuine engagement.

**Superior Attribution Tracking**: Ingenious Plex allows users to track and measure the effectiveness of their advertising campaigns. Attribution models can be utilized to assign credit to different touchpoints in the customer journey, aiming to optimize campaigns based on accurate attribution data.

**Increased Audience Reach**: Ingenious Plex aims to expand user reach and target a larger audience. Users can access a wide network of supply sources and advertising channels, reaching potential customers across multiple platforms and devices.

Vertoz's IngeniousPlex is a white-labeled self-serve media buying platform for agencies that bolsters ad revenue by helping them own their DSP. It offers multi-device and multi-channel solutions to facilitate connecting with prospects.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Vertoz IngeniousPlex

Ad serving describes the technology and service that places advertisements on web sites.

Vertoz

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Vertoz IngeniousPlex

Overview

What is Vertoz IngeniousPlex?