Name: Viavoo
Author: Viavoo

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Interactive Application Security Testing (IAST)

Kubernetes Monitoring

Service Mesh

Development

Alumni Management

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Pay Equity

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Code Review

Data Center Backup

Data Integration

Data Masking

Database Load Balancing

Edge Computing

Email Encryption

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Object Storage

SQL Server Performance Monitoring

Unified Endpoint Management (UEM)

Web Content Filtering

Information Technology

A/B Testing

AI Writing Assistant Software

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Content Management

Customer Journey Analytics

Digital Asset Management

Digital Content Creation

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Tag Management

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales Consulting

Sales

Animation

Dealer Management

PCB Design

Travel Agency

Vertical-Specific

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Chartbeat

Siteimprove

Google Analytics

Google

Adobe Analytics

Adobe

Google Analytics 360 (discontinued)

Discontinued Products

Parse.ly

Lead Forensics

Kissmetrics

Coremetrics / IBM Digital Analytics (discontinued)

Webtrends Analytics

Webtrends

viavoo ANALYTICS is a unified customer feedback analytics platform designed to help brands gain actionable insights from customer feedback across various sources. According to the vendor, this AI-powered solution is suitable for businesses of all sizes and caters to professionals in roles such as business analysts, customer experience managers, marketing professionals, market researchers, and contact center managers. Industries that the vendor claims can benefit from viavoo ANALYTICS include, but are not limited to, retail, hospitality, telecommunications, and financial services.

## Key Features

**Unified Customer Feedback Analytics**: According to the vendor, viavoo ANALYTICS provides a unified platform that brings together customer feedback from various sources, including surveys, online reviews, conversation transcripts, and social media posts. This comprehensive view is said to enable brands to gain insights and make informed decisions.

**Deep Text Analytics**: According to the vendor, viavoo ANALYTICS leverages Deep Text Analytics (DTA) to go beyond processing words and understand the underlying concepts and context in customer verbatim data. The vendor claims that this AI-powered approach ensures accurate and insightful analysis of customer feedback.

**Inbox**: The Inbox feature combines the simplicity of a mailbox with the intelligence of a CRM, allowing users to efficiently navigate and find relevant feedback by applying multi-criteria filtering and custom search options. The vendor claims that the Bulk mode and Smart tagging capabilities enable the processing and categorization of large volumes of feedback.

**Insight**: With the Insight feature, users can explore and analyze customer feedback data through various visualizations, such as word clouds, sentiment analysis charts, and topic clusters. According to the vendor, this helps identify trends, patterns, and emerging issues, empowering data-driven decision-making and improving the customer experience.

**Bookmark**: viavoo ANALYTICS offers a Bookmark feature to save and organize important insights and findings. Users can easily access and review specific feedback items, visualizations, or analysis results, allowing them to track and monitor important trends or issues over time.

**Dashboard**: The Dashboard feature provides a customizable overview of key metrics and insights. Users can create personalized dashboards that display real-time data and visualizations relevant to their specific needs and goals, enabling centralized tracking and monitoring of important KPIs.

**Alert**: According to the vendor, viavoo ANALYTICS includes an Alert feature that allows users to set up automated notifications for specific events or conditions. Triggers can be defined based on predefined rules or custom criteria, ensuring timely awareness of important changes or issues in customer feedback.


Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Free

Smartlook

Viavoo

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

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