Name: Vibetrace
Price: 30 USD
Author: Vibetrace

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Vibetrace is a marketing automation platform aimed at businesses of all sizes, offering a range of tools to help convert website visitors into loyal customers. According to the vendor, Vibetrace provides features for personalized marketing campaigns, customer data collection, segmentation, and analytics. It is designed for e-commerce retailers, digital marketing agencies, enterprise-level businesses, online service providers, and financial institutions.

## Key Features

**Automated email marketing**: According to the vendor, Vibetrace allows users to create and automate personalized email marketing campaigns. Users can utilize email templates or create custom emails from scratch. The platform enables scheduling and sending of emails based on triggers or specific time intervals. Users can also track email performance using metrics such as open rate, click-through rate, and conversion rate.

**Facebook Ads Automation Software**: Vibetrace offers automated and optimized Facebook Ads campaigns, as claimed by the vendor. Users can create targeted ads based on customer segmentation and behavior. The platform provides real-time tracking of ad performance and allows users to make adjustments accordingly. The aim is to maximize return on investment (ROI) by optimizing ad spend and targeting.

**Web Push Notifications**: The vendor states that Vibetrace enables users to send personalized push notifications to website visitors. This feature allows businesses to reach customers even when they are not actively browsing the website. Users can customize push notifications based on customer behavior and preferences. The platform also provides tracking of push notification performance and engagement.

**Website PopUp Maker**: According to the vendor, Vibetrace offers a pop-up maker tool that allows users to create customizable pop-ups. These pop-ups can be used to capture visitor information and increase conversions. Users can design pop-ups using various templates and styles. The platform allows users to set triggers for pop-ups to appear at specific times or based on visitor behavior. Pop-ups can be utilized to collect email addresses, promote offers, or provide important information.

**Automated text message software**: Vibetrace provides automated text message software, as claimed by the vendor. Users can send automated text messages to customers for various purposes such as engaging with customers, promoting offers, or sending order updates. According to the vendor, users can customize text messages based on customer preferences and behavior. The platform also allows users to track SMS performance and engagement.

**Web Personalization**: Vibetrace offers web personalization features to provide a personalized website experience for individual visitors. The vendor states that users can display dynamic content, product recommendations, and offers based on customer segmentation. Users can create personalized landing pages and user journeys to increase engagement and conversions. The aim is to deliver relevant content to each visitor based on their behavior and preferences.

**Product Recommendations Engine**: According to the vendor, Vibetrace utilizes AI-powered algorithms to generate personalized product recommendations for each customer. These recommendations can be displayed on the website, in emails, or through other marketing channels. The platform aims to increase cross-selling and upselling opportunities by suggesting relevant products. The vendor claims that the recommendations are continuously optimized based on customer behavior and preferences.

**E-commerce analytics**: Vibetrace provides e-commerce analytics features, allowing users to gain insights into customer behavior, website performance, and marketing campaign effectiveness. Users can track key metrics such as conversion rate, average order value, and customer retention. The platform enables analysis of customer segments and their purchasing patterns. The aim is to make data-driven decisions and improve marketing strategies based on the collected data.

**Customer Feedback Software**: Vibetrace includes customer feedback software that allows users to collect feedback through surveys and feedback forms. According to the vendor, this feature provides insights into customer satisfaction, preferences, and pain points. The collected feedback can be used to improve products, services, and customer experience. The platform also allows users to track customer sentiment and sentiment trends over time.

**Landing pages**: Vibetrace offers the ability to create customized landing pages for specific campaigns or promotions. Users can design landing pages using drag-and-drop functionality and customizable templates. The platform aims to optimize landing pages for conversions and provides tracking of their performance. Users can also conduct A/B testing of different landing page variations to improve results.

Basic

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Growth

Select

Prime

Ultimate

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Starter

Plus

Vibetrace

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Vibetrace

Overview

What is Vibetrace?