Visit Trend

Visit Trend is a data-driven company that provides solutions for digital advertising campaigns and mobile marketing strategies. According to the vendor, their proprietary technology enables the collection of anonymous geolocation signals from users who have given their explicit consent, offering valuable insights for businesses to optimize their marketing strategies. Visit Trend serves marketing professionals, advertising agencies, retailers, e-commerce companies, and mobile app developers of various sizes, allowing them to target the right audience with personalized messages.

Key Features

Data-driven advertising: Visit Trend offers solutions for digital advertising campaigns and mobile marketing. According to the vendor, they utilize proprietary technology to collect anonymous geolocation signals from users who have given their explicit consent, providing insights for businesses to optimize their marketing strategies.

Geolocation data collection: Visit Trend's SDK collects anonymous geolocation signals from millions of users in Italy, Spain, and Germany, ensuring high quantitative and qualitative standards with the assistance of their partners, as claimed by the vendor.

Audience targeting: According to the vendor, Visit Trend enables businesses to reach the right audience through personalized messages at opportune moments of the day. They employ predictive modeling and machine learning to create predictions on segments with specific habits, extending them to other clusters with similar behaviors.

Mobile advertising: Visit Trend focuses on delivering non-intrusive mobile experiences to users. They offer a variety of mobile advertising formats and solutions to effectively engage with the target audience, as stated by the vendor.

Location data mapping: Visit Trend's SDK allows for detailed mapping of territories, analyzing consumer interests, intentions, and purchase paths based on the places they visit. According to the vendor, this data is used to create clusters of potential customers that can be activated with mobile and desktop campaigns.

Predictive audiences: Visit Trend utilizes predictive modeling and machine learning to create predictions on segments with specific habits, extending them to other clusters with similar behaviors, as claimed by the vendor. This enables the creation of strategies that anticipate market trends and offer a competitive advantage.

Quality data: Visit Trend ensures the quality of their data by complying with GDPR regulations and accurately mapping stores, as stated by the vendor. They collect data such as latitude and longitude, timestamps, Mobile Ad ID, and IP address, using a visit algorithm that provides accurate insights.

Targeting ID-Free users: According to the vendor, Visit Trend has developed Mosaic, a solution for targeting ID-Free users on the web and in apps. This allows for targeting users in specific areas without relying on personal identifiers.

Connected TV data: Visit Trend has a network of partners that enables them to reach millions of Smart TVs in Italy and all mobile devices connected to the same Wi-Fi network. According to the vendor, they can identify the TV content consumed in real-time using Automatic Content Recognition (ACR) technology, enabling advanced targeting capabilities.

Interest online data and purchase intent data: Visit Trend leverages strategic partnerships to provide first-party data combined with data from key market players. According to the vendor, this includes data on purchase intent or completed purchases obtained from apps or websites where users search for or purchase products. They use this data to create specific audiences and deliver advertising that aligns with users' interests.