Name: Visit Trend
Author: Beintoo

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Interactive Application Security Testing (IAST)

Service Mesh

Software Repositories

WebOps

Development

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Email Spam Filter

Supply Chain Management

Enterprise

Accounting

Digital Banking

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

Cloud Storage

Data Center Infrastructure Management

Data Observability

Data Privacy Management

Database Load Balancing

Desktop Outsourcing

Enterprise Architecture Management

Ethernet Switches

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Managed IT Service

Network Performance Monitoring

Network Simulation

NoSQL Databases

Packet Analyzer

Single Sign-On

Software Defined Storage (SDS)

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Management

Email Marketing

Marketing Analytics

Marketing Automation

Retail Media Advertising

Search Engine Marketing (SEM)

Social Media Customer Service

Social Media Management

Social Media Monitoring

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Presales

Sales

Video Surveillance

Security

Construction Management

Equipment Rental

HIPAA Compliance

InsurTech

Investment Portfolio Management

Vertical-Specific

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Visit Trend is a data-driven company that provides solutions for digital advertising campaigns and mobile marketing strategies. According to the vendor, their proprietary technology enables the collection of anonymous geolocation signals from users who have given their explicit consent, offering valuable insights for businesses to optimize their marketing strategies. Visit Trend serves marketing professionals, advertising agencies, retailers, e-commerce companies, and mobile app developers of various sizes, allowing them to target the right audience with personalized messages.

## Key Features

**Data-driven advertising**: Visit Trend offers solutions for digital advertising campaigns and mobile marketing. According to the vendor, they utilize proprietary technology to collect anonymous geolocation signals from users who have given their explicit consent, providing insights for businesses to optimize their marketing strategies.

**Geolocation data collection**: Visit Trend's SDK collects anonymous geolocation signals from millions of users in Italy, Spain, and Germany, ensuring high quantitative and qualitative standards with the assistance of their partners, as claimed by the vendor.

**Audience targeting**: According to the vendor, Visit Trend enables businesses to reach the right audience through personalized messages at opportune moments of the day. They employ predictive modeling and machine learning to create predictions on segments with specific habits, extending them to other clusters with similar behaviors.

**Mobile advertising**: Visit Trend focuses on delivering non-intrusive mobile experiences to users. They offer a variety of mobile advertising formats and solutions to effectively engage with the target audience, as stated by the vendor.

**Location data mapping**: Visit Trend's SDK allows for detailed mapping of territories, analyzing consumer interests, intentions, and purchase paths based on the places they visit. According to the vendor, this data is used to create clusters of potential customers that can be activated with mobile and desktop campaigns.

**Predictive audiences**: Visit Trend utilizes predictive modeling and machine learning to create predictions on segments with specific habits, extending them to other clusters with similar behaviors, as claimed by the vendor. This enables the creation of strategies that anticipate market trends and offer a competitive advantage.

**Quality data**: Visit Trend ensures the quality of their data by complying with GDPR regulations and accurately mapping stores, as stated by the vendor. They collect data such as latitude and longitude, timestamps, Mobile Ad ID, and IP address, using a visit algorithm that provides accurate insights.

**Targeting ID-Free users**: According to the vendor, Visit Trend has developed Mosaic, a solution for targeting ID-Free users on the web and in apps. This allows for targeting users in specific areas without relying on personal identifiers.

**Connected TV data**: Visit Trend has a network of partners that enables them to reach millions of Smart TVs in Italy and all mobile devices connected to the same Wi-Fi network. According to the vendor, they can identify the TV content consumed in real-time using Automatic Content Recognition (ACR) technology, enabling advanced targeting capabilities.

**Interest online data and purchase intent data**: Visit Trend leverages strategic partnerships to provide first-party data combined with data from key market players. According to the vendor, this includes data on purchase intent or completed purchases obtained from apps or websites where users search for or purchase products. They use this data to create specific audiences and deliver advertising that aligns with users' interests.

Basic

Maply

PLUS

LocalClarity

Visit Trend

Location Intelligence

Beintoo

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

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Visit Trend

Overview

What is Visit Trend?