Name: Waaila
Author: Cross Masters

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

Development

Business Intelligence (BI)

Collaboration

Enterprise Feedback Management

Interactive Voice Response (IVR)

Manufacturing Execution

Payment Facilitation

Supply Chain Management

Enterprise

Accounting

CTRM

Corporate Performance Management (CPM)

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

HR Compliance

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Enterprise Flash Array Storage

File Sync and Share

Fraud Detection

High Availability Cluster

In-Memory Databases

Integration Platform as a Service (iPaaS)

Internet Security

Network Operating Systems

Network Performance Monitoring

Remote Monitoring and Management

SaaS Management

Software Defined Storage (SDS)

Threat Hunting

User Virtualization

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Deliverability

Email Marketing

Graphics

Headless CMS

Marketing Automation

Online Reputation Management

Retail Media Advertising

Social Media Management

Social Media Publishing

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Intrusion Detection

Security

Auto Repair

Building Information Modeling (BIM)

Construction Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Insurance Agency Management

Investment Portfolio Management

Law Practice Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Retail Analytics

Vertical-Specific

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Waaila is a tool developed by Cross Masters s.r.o. that automates audits of web analytics tools, specifically Google Analytics 4 and Piano Analytics. According to the vendor, Waaila is designed for small to large-sized companies and can be used by web analysts, marketing professionals, insurance companies, casinos & gambling establishments, and e-commerce companies. The tool aims to ensure the accuracy and optimization of web analytics setup by automating the validation process.

## Key Features

**Google Analytics 4 settings**: According to the vendor, Waaila checks and verifies the settings of Google Analytics 4, ensuring proper configuration and accurate tracking code installation.

**Traffic anomaly detection**: Waaila is said to detect and alert users about sudden drops or spikes in website traffic, helping identify disruptions in data collection and ensuring data accuracy.

**Health of traffic**: The vendor claims that Waaila assesses the health of website traffic by checking relevant metrics such as the domain and payment gateway, aiming to maintain data quality and identify potential issues.

**E-commerce data layer validation**: According to the vendor, Waaila validates the implementation and functionality of the e-commerce data layer, ensuring accurate tracking of e-commerce transactions and related data.

**PPC campaign tracking**: Waaila is claimed to verify the tracking of PPC campaigns, ensuring proper tracking and attribution by checking the implementation of necessary parameters and tags.

**GA4 events overview**: According to the vendor, Waaila provides an overview of GA4 events, allowing users to understand the events being tracked on their website and align them with their tracking goals.

**Switch from manual to automated work**: According to the vendor, Waaila automates the process of auditing web analytics tools, reducing the need for manual checks and verification, saving time and effort.

**Email alerts on critical issues**: Waaila is said to send email alerts to users when critical issues are detected in their web analytics setup, ensuring prompt attention to data quality issues and settings.

**Recommendations for issue resolution**: According to the vendor, Waaila provides actionable recommendations to fix detected issues and improve data quality, guiding users in resolving problems effectively.

**Clear user interface**: The vendor claims that Waaila offers a user-friendly interface that presents audit results in a concise and organized manner, enabling users to quickly access and interpret findings without confusion.

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business  staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.

Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.

Free download (open source)

Content Optimization Bundle

Growth Bundle

Premium Bundle

Essential

Business

Free 30 day trial

Email Support Subscription

Waaila

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Cross Masters

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Waaila

Overview

What is Waaila?